Meta Advertising Policies

This document is Meta's 'Introduction to the Advertising Standards,' published on the Meta Transparency Center, which governs the rules and policies applicable to advertisers placing ads across Meta's platforms (Facebook, Instagram, Messenger, and the Audience Network). The terms establish that advertisers must comply with Meta's Advertising Standards as a condition of ad placement, and the agreement states that Meta reserves the right to reject, remove, or restrict any ad at its sole discretion. The document's self-regulatory framing — positioning Meta as both rule-setter and enforcement authority for advertising standards — is operationally significant because it concentrates platform-level gatekeeping power in Meta without independent third-party oversight, though this structure is consistent with common practices among major digital advertising platforms. The document's subject matter engages regulatory frameworks including the FTC Act (deceptive advertising), the EU Digital Services Act (DSA), and various national advertising standards regimes; applicable requirements differ materially by jurisdiction, and the document's global scope means compliance obligations may vary significantly depending on where advertisers and users are located. Advertisers operating in the EU/EEA face heightened scrutiny under the DSA's provisions on algorithmic transparency and ad targeting restrictions, and compliance teams should evaluate whether Meta's self-described standards align with applicable statutory requirements in their operating jurisdictions.