Captured before automated identity checks (Oct 14, 2026): accurate as of its capture on Jul 23, 2026, not verified as current.
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Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
“Our review process may not detect all policy violations, and ads remain subject to review and re-review and may be rejected for violating our policies at any time.”
“It is an advertiser's responsibility to understand and comply with our policies outlined in Meta's Advertising Standards, our Terms of Service and any other applicable terms and guidelines, in addition to all local laws...”
“Our policies require all advertisers to comply with the laws in their jurisdiction, not engage in discriminatory practices, and not sell illegal or unsafe substances.”
“If a violation is found at any point in the review process, the ad will be rejected, and the Business Account or its assets may be restricted.”
“Beneficiary field : the full legal name of the person, company, business, charity or institution on whose behalf your ad is being presented.”
“Ads must not request health information, including physical health, mental health, medical treatments, medical conditions or disabilities without our prior permission.”
Meta's advertising rules place the burden of compliance squarely on advertisers—including compliance with all local laws—and give Meta the right to reject or remove any ad at any time without explanation. A single policy violation can result not just in a rejected ad but in restrictions on the advertiser's entire Business Account. The rules also tightly limit what advertisers can do with data collected through their ads: essentially only aggregate, anonymous use is allowed.
Meta's Advertising Policies establish the conditions under which advertisers may place ads on Facebook and Instagram, assigning full compliance responsibility to advertisers for Meta's Advertising Standards, Terms of Service, applicable guidelines, and all local laws. Meta retains sole discretion to reject, approve, or remove any ad at any time—including after an ad has already run—and a policy violation found at any stage may result in rejection of the ad and restriction of the advertiser's Business Account and its assets. The policies impose substantive content and data restrictions: ads may not assert or imply personal attributes, employ deceptive or misleading practices, or solicit health information without Meta's prior permission; Meta advertising data may be used only on an aggregate and anonymous basis and shared only with agents acting on the advertiser's behalf. Advertising policies are subject to change at any time without notice, meaning compliance obligations can shift without prior warning.
For individual users, these policies restrict what ads can say about them: ads are prohibited from asserting or implying personal attributes such as race, ethnicity, religion, beliefs, age, or sexual orientation, directly or indirectly. Ads also cannot solicit health information—including physical or mental health, medical treatments, conditions, or disabilities—without Meta's prior permission. Data collected through Facebook or Instagram ads may only be used on an aggregate and anonymous basis and may not be used for retargeting or shared beyond the advertiser's own service providers, which limits how advertisers can track or re-reach users based on their ad interactions.
Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.
We withheld clauses we had published from this document. Each withholding is recorded in our correction log:
“Our review process may not detect all policy violations, and ads remain subject to review and re-review and may be rejected for violating our policies at any time.”
“It is an advertiser's responsibility to understand and comply with our policies outlined in Meta's Advertising Standards, our Terms of Service and any other applicable terms and guidelines, in addition to all local laws...”
“Our policies require all advertisers to comply with the laws in their jurisdiction, not engage in discriminatory practices, and not sell illegal or unsafe substances.”
“If a violation is found at any point in the review process, the ad will be rejected, and the Business Account or its assets may be restricted.”
“Beneficiary field : the full legal name of the person, company, business, charity or institution on whose behalf your ad is being presented.”
“Ads must not request health information, including physical health, mental health, medical treatments, medical conditions or disabilities without our prior permission.”
“Ensure any ad data collected, received or derived from your Facebook or Instagram ad ("Meta advertising data") is only shared with someone acting on your behalf, such as your service provider.”
“Don't use Meta advertising data for any purpose (including retargeting, commingling data across multiple advertisers' campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis...”
“We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users...”
“These policies are subject to change at any time without notice.”
“ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person's race, ethnicity, religion, beliefs, age, sexual orientation...”
“Our policies prohibit ads promoting products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.”
Every distinct legal provision identified in this document. Featured provisions appear above with analysis.
We have not recorded a change to this document since we began capturing it. Monitor includes alerts from a daily check, structured change summaries, and monitoring for up to 20 platforms.
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