Groq · Groq Privacy Policy · View original document ↗

Targeted Advertising and Online Analytics

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Document Record

What it is

Groq automatically collects your IP address, browsing history on its sites, how long you use features, what you click on, and details about your device, and uses some of this information for targeted advertising.

This analysis describes what Groq's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This automatic data collection feeds into advertising and analytics systems operated by third parties, meaning your behavior on Groq's websites may be used to target you with ads across the web.

Interpretive note: The adequacy of Groq's consent banner for EU users and the functionality of the California opt-out mechanism cannot be assessed from the policy text alone; compliance depends on implementation details not disclosed in the document.

Consumer impact (what this means for users)

Your browsing behavior and device identifiers on Groq's websites are collected automatically and shared with third-party advertising and analytics partners, which may result in targeted advertising appearing on other websites you visit based on your Groq activity.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    To opt out of targeted advertising data sharing, contact privacy@groq.com and request a Do Not Sell or Share designation. You can also adjust cookie preferences using the consent banner displayed on Groq's websites.

How other platforms handle this

Egnyte Medium

We use cookies, web beacons, and other tracking technologies to collect information about your browsing activities on our website. We may use third-party analytics providers such as Google Analytics to help us understand how users interact with our website. We may also work with third-party advertis...

Shopify Medium

We share information with third parties who help us operate our business, including to assist us with marketing campaigns, advertising, analytics and research. These service providers are given access to your information as reasonably necessary to perform these tasks on our behalf and are obligated ...

Mixpanel Medium

We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as web hosting, email delivery, analytics, marketing, advertising, payment processing, customer support, and data enrichment services. We may share your information with ad...

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▸ View Original Clause Language DOCUMENT RECORD
"
There is certain information that we collect automatically from your use of our online Services and from your device(s) used to access those Services, for example by using the types of technologies discussed in the 'Online Analytics' section below. This information includes your IP address, page view statistics, browsing history, usage and click data (e.g., the features you interact with and actions you take, session duration, dates and time of access, diagnostic data), and information about your device (e.g., device identifiers, operating system, and browser type/version).

— Excerpt from Groq's Groq Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

1) REGULATORY LANDSCAPE: Cookie-based tracking and cross-site advertising implicate GDPR's ePrivacy Directive requirements (consent for non-essential cookies), CCPA/CPRA's opt-out rights for sale or sharing of personal information for cross-context behavioral advertising, and FTC guidelines on online behavioral advertising. The policy references a consent banner (DataGrail) for cookie management, which suggests Groq is attempting to implement consent-based compliance for EU users, but the adequacy of the consent mechanism must be independently verified. CCPA/CPRA requires that California users be able to opt out of the 'sharing' of personal information for targeted advertising, even if no money changes hands. 2) GOVERNANCE EXPOSURE: Medium. The use of third-party advertising and analytics vendors who receive behavioral data creates standard but material exposure. If the consent banner does not properly gate non-essential cookies for EU users before they fire, or if the opt-out mechanism for California users is not functional, regulatory action is possible. 3) JURISDICTION FLAGS: EU and EEA users require valid consent (typically opt-in) before non-essential cookies are set. California users have a statutory right to opt out of sharing for targeted advertising under CPRA. UK users are subject to PECR requirements for cookie consent. Other US states with comprehensive privacy laws (Virginia, Colorado, Texas, Connecticut) provide opt-out rights for targeted advertising. 4) CONTRACT AND VENDOR IMPLICATIONS: Legal teams should identify all third-party advertising and analytics vendors receiving behavioral data from Groq's websites, confirm DPAs or standard contractual clauses are in place, and assess whether those vendors' practices are disclosed adequately in the policy. The DataGrail consent management platform used by Groq should be evaluated for compliance with applicable consent standards. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit the cookie consent banner to confirm non-essential cookies (advertising and analytics) do not fire before consent is obtained for EU users. The California opt-out mechanism should be tested for functionality. Data flows to advertising networks should be mapped and documented. If any advertising vendor qualifies as a 'data broker' under California or state law, additional registration or disclosure obligations may apply.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over online behavioral advertising practices and unfair or deceptive acts related to consumer data collection and sharing.
    File a complaint →
  • State AG
    California and other state attorneys general enforce CCPA/CPRA opt-out rights for targeted advertising and cross-context behavioral advertising sharing.
    File a complaint →

Applicable regulations

EU AI Act
European Union
CCPA/CPRA
California, USA
Colorado AI Act
US-CO
ePrivacy Directive
European Union
EU AI Act - High Risk Provisions
EU
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Groq Privacy Policy
Entity
Groq
Document last updated
May 5, 2026
Tracking information
First tracked
April 30, 2026
Last verified
May 10, 2026
Record ID
CA-P-009671
Document ID
CA-D-00492
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
bbe9975e5b75738e082446f8b589a8f36a567aa7306af5902ace86d990c56c34
Analysis generated
April 30, 2026 07:09 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Groq
Document: Groq Privacy Policy
Record ID: CA-P-009671
Captured: 2026-04-30 07:09:55 UTC
SHA-256: bbe9975e5b75738e…
URL: https://conductatlas.com/platform/groq/groq-privacy-policy/targeted-advertising-and-online-analytics/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Groq's Targeted Advertising and Online Analytics clause do?

This automatic data collection feeds into advertising and analytics systems operated by third parties, meaning your behavior on Groq's websites may be used to target you with ads across the web.

How does this clause affect you?

Your browsing behavior and device identifiers on Groq's websites are collected automatically and shared with third-party advertising and analytics partners, which may result in targeted advertising appearing on other websites you visit based on your Groq activity.

Is ConductAtlas affiliated with Groq?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Groq.