Groq automatically collects your IP address, browsing history on its sites, how long you use features, what you click on, and details about your device, and uses some of this information for targeted advertising.
This analysis describes what Groq's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This automatic data collection feeds into advertising and analytics systems operated by third parties, meaning your behavior on Groq's websites may be used to target you with ads across the web.
Interpretive note: The adequacy of Groq's consent banner for EU users and the functionality of the California opt-out mechanism cannot be assessed from the policy text alone; compliance depends on implementation details not disclosed in the document.
Your browsing behavior and device identifiers on Groq's websites are collected automatically and shared with third-party advertising and analytics partners, which may result in targeted advertising appearing on other websites you visit based on your Groq activity.
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"There is certain information that we collect automatically from your use of our online Services and from your device(s) used to access those Services, for example by using the types of technologies discussed in the 'Online Analytics' section below. This information includes your IP address, page view statistics, browsing history, usage and click data (e.g., the features you interact with and actions you take, session duration, dates and time of access, diagnostic data), and information about your device (e.g., device identifiers, operating system, and browser type/version).— Excerpt from Groq's Groq Privacy Policy
1) REGULATORY LANDSCAPE: Cookie-based tracking and cross-site advertising implicate GDPR's ePrivacy Directive requirements (consent for non-essential cookies), CCPA/CPRA's opt-out rights for sale or sharing of personal information for cross-context behavioral advertising, and FTC guidelines on online behavioral advertising. The policy references a consent banner (DataGrail) for cookie management, which suggests Groq is attempting to implement consent-based compliance for EU users, but the adequacy of the consent mechanism must be independently verified. CCPA/CPRA requires that California users be able to opt out of the 'sharing' of personal information for targeted advertising, even if no money changes hands. 2) GOVERNANCE EXPOSURE: Medium. The use of third-party advertising and analytics vendors who receive behavioral data creates standard but material exposure. If the consent banner does not properly gate non-essential cookies for EU users before they fire, or if the opt-out mechanism for California users is not functional, regulatory action is possible. 3) JURISDICTION FLAGS: EU and EEA users require valid consent (typically opt-in) before non-essential cookies are set. California users have a statutory right to opt out of sharing for targeted advertising under CPRA. UK users are subject to PECR requirements for cookie consent. Other US states with comprehensive privacy laws (Virginia, Colorado, Texas, Connecticut) provide opt-out rights for targeted advertising. 4) CONTRACT AND VENDOR IMPLICATIONS: Legal teams should identify all third-party advertising and analytics vendors receiving behavioral data from Groq's websites, confirm DPAs or standard contractual clauses are in place, and assess whether those vendors' practices are disclosed adequately in the policy. The DataGrail consent management platform used by Groq should be evaluated for compliance with applicable consent standards. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit the cookie consent banner to confirm non-essential cookies (advertising and analytics) do not fire before consent is obtained for EU users. The California opt-out mechanism should be tested for functionality. Data flows to advertising networks should be mapped and documented. If any advertising vendor qualifies as a 'data broker' under California or state law, additional registration or disclosure obligations may apply.
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This automatic data collection feeds into advertising and analytics systems operated by third parties, meaning your behavior on Groq's websites may be used to target you with ads across the web.
Your browsing behavior and device identifiers on Groq's websites are collected automatically and shared with third-party advertising and analytics partners, which may result in targeted advertising appearing on other websites you visit based on your Groq activity.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Groq.