Mercury can use your personal and financial data to send you marketing messages including from partners, and to improve and develop new products by analyzing how you use the platform.
This analysis describes what Mercury's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Using financial account data to inform marketing by Mercury's partners goes beyond core service delivery and means your banking behavior may influence commercial outreach you receive.
Interpretive note: The policy does not clearly distinguish between Mercury's own marketing and partner marketing in all contexts, and the precise scope of GLBA opt-out obligations depends on the classification of data recipients as affiliated or non-affiliated entities.
The updated privacy policy now discloses that cookies from Facebook Ads, Bing Ads, Braze, Google Ads, and LinkedIn Ads serve an additional purpose: 'SaleOfInfo'. This means data collected through these cookies may be sold or shared with third-party commercial partners, beyond their existing use for advertising and analytics. Under the revised policy, Mercury treats data from these cookies as subject to potential sale or commercial sharing. You can review Mercury's full privacy policy to understand your data rights and any available opt-out mechanisms.
View change record →Policy shifted from describing marketing uses to explicitly restricting data sharing for minors, indicating tighter compliance with children's privacy protections.
View full change record →Mercury may use your account and behavioral data to send partner marketing communications and to develop new financial products, which means your banking activity data may inform commercial decisions beyond your own account management.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"We may use personal information to send you marketing communications about our products and services and those of our partners, to analyze and improve our services and develop new products and features, and to personalize your experience on our platform.Excerpt from Mercury's Privacy Policy
REGULATORY LANDSCAPE: Use of nonpublic personal financial information for marketing by non-affiliated third parties is regulated under GLBA's opt-out notice requirements.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Using financial account data to inform marketing by Mercury's partners goes beyond core service delivery and means your banking behavior may influence commercial outreach you receive.
Mercury may use your account and behavioral data to send partner marketing communications and to develop new financial products, which means your banking activity data may inform commercial decisions beyond your own account management.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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