McDonald's · McDonald's Privacy Policy · View original document ↗

CCPA/CPRA Consumer Rights and Opt-Out of Sale

Medium severity Unique · 0 of 325 platforms
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This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

These rights are legally enforceable under California law, meaning McDonald's must respond to valid requests within 45 days — failure to honor them is an actionable violation enforceable by the California Privacy Protection Agency.

Consumer impact (what this means for users)

McDonald's collects a wide range of personal information including geolocation, purchase history, device identifiers, and payment details across its website, app, and loyalty program, and shares this data with advertising partners, franchisees, and analytics providers for targeted marketing purposes. Consumers who use the McDonald's app or loyalty program should be aware that their location and ordering behavior may be used to build behavioral profiles that inform advertising both on and off McDonald's platforms. You can opt out of the sale or sharing of your personal information for advertising by clicking the 'Your Privacy Choices' link available on the McDonald's website.

How other platforms handle this

Verizon Medium

California law gives residents the right to know what personal information we collect, use, share or sell; to delete personal information under certain circumstances; to opt-out of the sale or sharing of their personal information; to correct inaccurate personal information; to limit the use and dis...

Grammarly Medium

If you are a California resident, you have certain rights with respect to your personal information, including: The right to know about the personal information we collect, use, disclose, and sell. The right to delete your personal information. The right to opt out of the sale or sharing of your per...

Twilio Medium

If you are a California resident, you have the right to opt out of the sale or sharing of your personal information. You also have the right to know what personal information we have collected about you, the right to delete your personal information, the right to correct inaccurate personal informat...

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▸ View Original Clause Language DOCUMENT RECORD
"
California residents have the right to: know what personal information we collect, use, disclose, and sell; delete personal information we hold about them; opt-out of the sale or sharing of their personal information; correct inaccurate personal information; limit the use and disclosure of sensitive personal information; and not be discriminated against for exercising these rights. To exercise these rights, California residents may submit a request through our privacy request form or call our toll-free number.

— Excerpt from McDonald's's McDonald's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
McDonald's Privacy Policy
Entity
McDonald's
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 10, 2026
Record ID
CA-P-006214
Document ID
CA-D-00627
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
88bd88422384384992d46db5a7854db4e88b0dc6dbe1bd287201f50b20d6ff41
Analysis generated
May 8, 2026 07:59 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: McDonald's
Document: McDonald's Privacy Policy
Record ID: CA-P-006214
Captured: 2026-05-08 07:59:02 UTC
SHA-256: 88bd884223843849…
URL: https://conductatlas.com/platform/mcdonalds/mcdonalds-privacy-policy/ccpacpra-consumer-rights-and-opt-out-of-sale/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does McDonald's's CCPA/CPRA Consumer Rights and Opt-Out of Sale clause do?

These rights are legally enforceable under California law, meaning McDonald's must respond to valid requests within 45 days — failure to honor them is an actionable violation enforceable by the California Privacy Protection Agency.

Is ConductAtlas affiliated with McDonald's?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by McDonald's.