This analysis describes what Klaviyo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Klaviyo retains the right to extract value from Customer Data through aggregation and to use or share that derived data commercially, as long as it is non-identifying.
Interpretive note: The excerpt includes an ellipsis, which may indicate omitted language that could further qualify the conditions under which Klaviyo may collect, derive, use, or disclose Derived Data. The phrase 'legitimate business purposes' is not defined in the excerpt.
Klaviyo may derive aggregated data from your Customer Data and use or disclose it for its own business purposes, provided the data does not identify you, any third-party entity, or any natural person.
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"Klaviyo may collect and derive from Customer Data aggregated data that does not identify Customer, any third-party entity or any natural persons... and use and disclose such Klaviyo Derived Data for Klaviyo's legitimate business purposes...Excerpt from Klaviyo's Terms of Service
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Klaviyo retains the right to extract value from Customer Data through aggregation and to use or share that derived data commercially, as long as it is non-identifying.
Klaviyo may derive aggregated data from your Customer Data and use or disclose it for its own business purposes, provided the data does not identify you, any third-party entity, or any natural person.
ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Klaviyo.