The terms incorporate an acceptable use policy that prohibits sending unsolicited commercial messages, using purchased or scraped contact lists, and other practices inconsistent with applicable anti-spam laws, and authorize Klaviyo to enforce these restrictions through account suspension or termination.
This analysis describes what Klaviyo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the behavioral conditions for continued platform access and links acceptable use compliance directly to account standing, making messaging practice standards an operational prerequisite for platform use.
Interpretive note: Exact verbatim acceptable use clause text was not available in the truncated document; specific prohibited categories and enforcement procedures could not be confirmed from available text.
Under this clause, users must ensure that their list acquisition methods, consent practices, and message content meet Klaviyo's acceptable use standards, as violations may result in account suspension that interrupts marketing operations.
How other platforms handle this
You agree not to post, upload, publish, submit or transmit any content that: (i) infringes, misappropriates or violates a third party's patent, copyright, trademark, trade secret, moral rights or other intellectual property rights, or rights of publicity or privacy; (ii) violates, or encourages any ...
In addition to these Terms, you also agree to: Our Acceptable Use Policy ("AUP"): https://legal.kajabi.com/policies/aup
Your use of the Llama Materials must comply with applicable laws and regulations (including trade compliance laws and regulations) and adhere to the Acceptable Use Policy for the Llama 3 models (currently available at https://llama.meta.com/llama3/use-policy), which is hereby incorporated by referen...
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1) REGULATORY LANDSCAPE: The acceptable use requirements align with and in some respects implement obligations under CAN-SPAM (FTC), TCPA (FCC), and CASL (CRTC). Klaviyo's enforcement of these standards through account suspension is a contractual mechanism separate from, and cumulative with, regulatory enforcement by those agencies. 2) GOVERNANCE EXPOSURE: Medium. For businesses with large or complex contact databases, ensuring ongoing compliance with Klaviyo's acceptable use policy requires documented list hygiene, consent validation, and suppression list management processes. Non-compliance carries both regulatory and platform access risk. 3) JURISDICTION FLAGS: CASL imposes express consent requirements for Canadian recipients that are more stringent than CAN-SPAM's opt-out model; businesses sending into Canada face heightened acceptable use compliance requirements. TCPA's prior express written consent standard for automated SMS applies to US recipients. 4) CONTRACT AND VENDOR IMPLICATIONS: Businesses that use third-party list providers or lead generation services should assess whether those providers deliver contacts that meet Klaviyo's acceptable use standards, and should obtain contractual representations from those providers regarding consent validity. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should maintain documented consent records, implement real-time suppression processing, and conduct periodic audits of list acquisition practices against both Klaviyo's acceptable use policy and applicable regulatory standards.
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This provision establishes the behavioral conditions for continued platform access and links acceptable use compliance directly to account standing, making messaging practice standards an operational prerequisite for platform use.
Under this clause, users must ensure that their list acquisition methods, consent practices, and message content meet Klaviyo's acceptable use standards, as violations may result in account suspension that interrupts marketing operations.
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
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