California residents can stop Hulu and Disney from selling or sharing their personal information for targeted advertising by clicking a specific opt-out link on Disney or Hulu's websites and apps.
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The California Privacy Rights Act gives California residents enforceable rights to stop their data from being used for cross-context behavioral advertising, and this clause describes how to exercise those rights.
California residents who do not opt out may have their personal information sold or shared with advertising partners for behavioral targeting; exercising this right limits how broadly your data profile is distributed across the advertising ecosystem.
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"If you are a California resident, you have the right to opt-out of the sale of your personal information and the right to opt-out of the sharing of your personal information for cross-context behavioral advertising. To exercise these rights, please click on the 'Your Privacy Choices' link or the 'Do Not Sell or Share My Personal Information' link available on our websites and apps.— Excerpt from Hulu's Hulu Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), enforced by the California Privacy Protection Agency and the California Attorney General. The CPRA expanded the opt-out right to cover 'sharing' for cross-context behavioral advertising, not just 'sale', and also created additional protections for sensitive personal information. Non-compliance can result in civil penalties up to $7,500 per intentional violation. (2) GOVERNANCE EXPOSURE: Medium. The policy provides the required opt-out disclosures and link mechanism. Governance exposure centers on whether the opt-out is technically effective across all Disney and Hulu platforms and third-party integrations, and whether the definition of 'sale' and 'sharing' used in the policy accurately captures all relevant data flows. CPRA enforcement has focused on the functionality and accessibility of opt-out mechanisms. (3) JURISDICTION FLAGS: This provision applies exclusively to California residents. Other US states with comprehensive privacy laws (Virginia, Colorado, Connecticut, Texas) may create analogous obligations depending on those states' definitions of sale and targeted advertising. EU and UK users have separate rights under GDPR and UK GDPR. (4) CONTRACT AND VENDOR IMPLICATIONS: Service providers and contractors receiving California residents' personal information should have contracts restricting use to the disclosed purpose, and any advertising technology vendor receiving shared data should be assessed as to whether it qualifies as a service provider or a third party under CPRA definitions, as the distinction affects opt-out obligations and downstream liability. (5) COMPLIANCE CONSIDERATIONS: Teams should verify that the 'Your Privacy Choices' link is present and functional on all Disney and Hulu digital properties, that opt-out signals are propagated to all relevant third-party systems within the required timeframe, and that records of opt-out requests are maintained. The policy should be reviewed annually to confirm that new data sharing arrangements are reflected and that California users are not required to create an account to exercise opt-out rights.
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The California Privacy Rights Act gives California residents enforceable rights to stop their data from being used for cross-context behavioral advertising, and this clause describes how to exercise those rights.
California residents who do not opt out may have their personal information sold or shared with advertising partners for behavioral targeting; exercising this right limits how broadly your data profile is distributed across the advertising ecosystem.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hulu.