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HubSpot may increase subscription fees at renewal up to its then-current list price, with at least 30 days advance notice, and the customer may terminate at the end of the Current Term if the increase is not acceptable.
This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that renewal pricing is not locked at the contracted rate and may be adjusted to current list price each renewal cycle, requiring customers to monitor renewal notices and take timely action if they wish to avoid increased fees.
The updated terms now explicitly state that AI is embedded throughout HubSpot's platform and is foundational to how subscription services operate. The agreement permits HubSpot to use customer data to train AI models, subject to contractual obligations. You can opt out of having your data used to train AI models by updating your settings in your HubSpot account.
View change record →The agreement permits HubSpot to increase subscription fees at each renewal up to then-current list price. Customers who do not wish to pay the increased fee must turn off auto-renewal in their account before the end of the Current Term.
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"Upon renewal, we may increase your Subscription Fees up to our then-current list price set out in our Product and Services Catalog. If this increase applies to you, we will notify you at least thirty (30) days in advance of your renewal and the increased fees will apply at the start of the next Renewal Term. If you do not agree to this increase, you can choose to terminate your subscription at the end of your Current Term by giving the notice required in the 'Notice of Non-Renewal' section below.Excerpt from HubSpot's Terms of Service
1. REGULATORY LANDSCAPE: Renewal fee increase provisions engage state auto-renewal laws in California (California Business and Professions Code Section 17600 et seq.) and similar statutes in other states requiring clear disclosure of automatic renewal terms and price changes. The FTC's regulations on negative option marketing may also apply depending on how renewal notices are delivered. Relevant enforcement authorities include State Attorneys General and the FTC. 2. GOVERNANCE EXPOSURE: Medium. The 30-day notice window for fee increases is the operative trigger for customer non-renewal rights. Compliance teams at customer organizations should ensure that renewal notice emails are monitored and routed to appropriate decision-makers, as failure to act within the 30-day window results in automatic renewal at the increased rate. 3. JURISDICTION FLAGS: California's auto-renewal statute creates heightened disclosure and notice obligations. Customers in other jurisdictions with similar auto-renewal laws should verify that HubSpot's notice procedures satisfy local requirements. The provision notes that Commerce Hub and other Subscription Services may have different fee adjustment notice requirements per the Product Specific Terms. 4. CONTRACT AND VENDOR IMPLICATIONS: Organizations purchasing HubSpot on behalf of clients (noted as HubSpot Solutions Partners in Section 3.5) should build renewal monitoring into their account management workflows, as the partner assumes responsibility for payment of all fees under the Order Form. 5. COMPLIANCE CONSIDERATIONS: Contract management systems should be configured to flag HubSpot renewal dates and generate internal review triggers at least 45 days prior to renewal, allowing time to evaluate fee increases and initiate non-renewal procedures if required. Legal teams should confirm that the Product Specific Terms applicable to their specific products do not impose different or shorter notice requirements.
This provision establishes that renewal pricing is not locked at the contracted rate and may be adjusted to current list price each renewal cycle, requiring customers to monitor renewal notices and take timely action if they wish to avoid increased fees.
The agreement permits HubSpot to increase subscription fees at each renewal up to then-current list price. Customers who do not wish to pay the increased fee must turn off auto-renewal in their account before the end of the Current Term.
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