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The agreement states that HubSpot may modify the Terms of Service with at least 30 days advance notice posted to the terms page, and that changes are not retroactive. Continued use of the services after the effective date constitutes acceptance of the modified terms.
This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that HubSpot holds the right to unilaterally modify the agreement's terms with 30 days notice, and that continued platform use after the notice period constitutes acceptance, which means customers who do not actively monitor terms changes may be bound by updated obligations.
The updated terms now explicitly state that AI is embedded throughout HubSpot's platform and is foundational to how subscription services operate. The agreement permits HubSpot to use customer data to train AI models, subject to contractual obligations. You can opt out of having your data used to train AI models by updating your settings in your HubSpot account.
View change record →Under this clause, the terms governing the Customer's use of HubSpot services may change with 30 days notice, and continued use after that period constitutes acceptance of any modifications. Business customers should monitor HubSpot's terms page or subscribe to update notifications to remain aware of material changes before they take effect.
How other platforms handle this
prevent or detect violations of our Terms or fraud or abuse of Strava or its users; or (4) protect our operations or our property or other legal rights, including in connection with actual or potential litigation.
some Visa products and platforms have their own privacy notices. These notices reflect the business-specific requirements that apply. Please read the privacy notices published on our sites and platforms when you sign-up.
to notify the Disclosing Party promptly and in writing of the circumstances surrounding any suspected possession, use or knowledge of the Confidential Information
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"HubSpot may modify these terms or any additional terms that apply to a Service to, for example, reflect changes to the law or changes to our Services. Customer should look at the terms regularly. HubSpot will post notice of modifications to these terms on this page. Changes will not apply retroactively and will become effective no sooner than thirty (30) days after they are posted.Excerpt from HubSpot's Terms of Service
1) REGULATORY LANDSCAPE: Unilateral modification clauses are common in B2B SaaS agreements. Under EU and Irish contract law, the enforceability of unilateral modification provisions may depend on whether adequate notice is provided and whether the modifications are material. UK contract law similarly imposes reasonableness requirements on unilateral variation clauses. For US customers under Massachusetts law, the enforceability of modification-by-continued-use provisions is generally recognized in commercial contexts. Consumer protection laws in various jurisdictions may impose additional disclosure requirements for material modifications. 2) GOVERNANCE EXPOSURE: Medium. The 30-day notice period provides a defined window for customers to review changes and take action, but the modification mechanism places the burden on the Customer to monitor changes actively. For enterprise deployments, material changes to data processing terms, liability provisions, or acceptable use policies may require internal legal review and potential contract renegotiation. 3) JURISDICTION FLAGS: EU customers should confirm whether material modifications to data processing terms require an updated or amended Data Processing Agreement under GDPR Article 28, which requires specific contractual terms for controller-processor arrangements. Changes to subprocessor arrangements are subject to a separate notification mechanism referenced in the DPA. 4) CONTRACT AND VENDOR IMPLICATIONS: Procurement teams should establish a process for monitoring HubSpot's terms page and evaluating the materiality of any posted modifications within the 30-day window. Enterprise agreements may include negotiated provisions specifying that material changes require mutual consent rather than passive acceptance through continued use. Legal teams should confirm whether the Order Form or Master Subscription Agreement contains any stability or lock-in provisions that override this general modification right. 5) COMPLIANCE CONSIDERATIONS: Organizations should implement a vendor terms monitoring workflow to ensure that HubSpot terms modifications are reviewed by legal and privacy teams within the 30-day notice period. Material changes affecting data processing, liability, or acceptable use may require internal escalation, DPA updates, or notification to data protection officers.
Regulatory citations, enforcement risk, and due diligence action items.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
This provision establishes that HubSpot holds the right to unilaterally modify the agreement's terms with 30 days notice, and that continued platform use after the notice period constitutes acceptance, which means customers who do not actively monitor terms changes may be bound by updated obligations.
Under this clause, the terms governing the Customer's use of HubSpot services may change with 30 days notice, and continued use after that period constitutes acceptance of any modifications. Business customers should monitor HubSpot's terms page or subscribe to update notifications to remain aware of material changes before they take effect.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by HubSpot.