You own the data you put into HubSpot, but HubSpot owns its platform software. Importantly, any suggestions or feedback you give HubSpot about improving the service can be used by HubSpot permanently and without paying you.
This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
While customer data ownership is clearly protected, the perpetual feedback license means that product improvement ideas, feature requests, and enhancement suggestions shared with HubSpot become HubSpot's intellectual property to use without compensation or attribution.
The updated terms now explicitly state that AI is embedded throughout HubSpot's platform and is foundational to how subscription services operate. The agreement permits HubSpot to use customer data to train AI models, subject to contractual obligations. You can opt out of having your data used to train AI models by updating your settings in your HubSpot account.
View change record →Renamed to 'Intellectual Property and License Grant', removed HubSpot's feedback license clause and conditional language, shifted from HubSpot ownership statement to affirmative license grant model with explicitly enumerated rights (collect, copy, store, transmit, modify, derivative works) and added Order Form conditionality.
View full change record →Business customers retain ownership of their CRM data and contact records, but any feedback, feature requests, or suggestions shared with HubSpot, including through customer success conversations or product surveys, may be incorporated into HubSpot's products under a royalty-free perpetual license.
How other platforms handle this
Microsoft reserves the right to restrict the export of data that may compromise the security of the services or Microsoft's intellectual property.
Datadog reserves the right, but does not assume the obligation, to investigate any violation of these Terms or misuse of the Site.
Pharmaceutical products
"As between HubSpot and Customer, Customer owns all Customer Data. HubSpot owns all right, title, and interest in and to the Service, including all related intellectual property rights. No rights are granted to Customer hereunder other than as expressly set forth herein. HubSpot shall have a royalty-free, worldwide, transferable, sublicensable, irrevocable, perpetual license to use or incorporate into the Service any suggestions, enhancement requests, recommendations or other feedback provided by Customer or its Users relating to the operation of the Service.Excerpt from HubSpot's Terms of Service
REGULATORY LANDSCAPE: Customer data ownership provisions interact with GDPR, which requires that data subjects retain rights over their personal data regardless of which party 'owns' the data in a contractual sense.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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While customer data ownership is clearly protected, the perpetual feedback license means that product improvement ideas, feature requests, and enhancement suggestions shared with HubSpot become HubSpot's intellectual property to use without compensation or attribution.
Business customers retain ownership of their CRM data and contact records, but any feedback, feature requests, or suggestions shared with HubSpot, including through customer success conversations or product surveys, may be incorporated into HubSpot's products under a royalty-free perpetual license.
ConductAtlas has identified this type of provision across 263 platforms. See the full comparison.
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