You own the data you put into HubSpot, but HubSpot owns its platform software. Importantly, any suggestions or feedback you give HubSpot about improving the service can be used by HubSpot permanently and without paying you.
This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
While customer data ownership is clearly protected, the perpetual feedback license means that product improvement ideas, feature requests, and enhancement suggestions shared with HubSpot become HubSpot's intellectual property to use without compensation or attribution.
Renamed to 'Intellectual Property and License Grant', removed HubSpot's feedback license clause and conditional language, shifted from HubSpot ownership statement to affirmative license grant model with explicitly enumerated rights (collect, copy, store, transmit, modify, derivative works) and added Order Form conditionality.
View full change record →Business customers retain ownership of their CRM data and contact records, but any feedback, feature requests, or suggestions shared with HubSpot, including through customer success conversations or product surveys, may be incorporated into HubSpot's products under a royalty-free perpetual license.
How other platforms handle this
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The Software and all intellectual property rights therein are and shall remain the property of NVIDIA or its licensors. You acknowledge that no title to the intellectual property in the Software is transferred to you. You may not reverse engineer, disassemble, decompile, or otherwise attempt to deri...
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"As between HubSpot and Customer, Customer owns all Customer Data. HubSpot owns all right, title, and interest in and to the Service, including all related intellectual property rights. No rights are granted to Customer hereunder other than as expressly set forth herein. HubSpot shall have a royalty-free, worldwide, transferable, sublicensable, irrevocable, perpetual license to use or incorporate into the Service any suggestions, enhancement requests, recommendations or other feedback provided by Customer or its Users relating to the operation of the Service.— Excerpt from HubSpot's HubSpot Terms of Service
REGULATORY LANDSCAPE: Customer data ownership provisions interact with GDPR, which requires that data subjects retain rights over their personal data regardless of which party 'owns' the data in a contractual sense. The feedback license provision is standard in SaaS agreements and is broadly enforceable in US commercial law. No specific regulatory framework directly governs product feedback licensing, though trade secret and confidentiality considerations may be relevant if feedback discloses proprietary business information. GOVERNANCE EXPOSURE: Low to Medium. The customer data ownership provision is favorable and clear. The feedback license provision is a standard SaaS clause but may warrant attention from customers whose product feedback could disclose competitively sensitive information about their business processes or use cases. JURISDICTION FLAGS: EU customers should confirm that the Customer Data ownership language is consistent with their GDPR controller obligations and does not impair their ability to fulfill data subject access, correction, or erasure requests. The feedback license's perpetual and irrevocable nature does not create jurisdictional issues but should be understood when sharing proprietary methodologies with HubSpot. CONTRACT AND VENDOR IMPLICATIONS: Procurement teams should note that confidential product feedback shared through customer advisory boards, beta programs, or product roadmap discussions is covered by this license. Teams sharing commercially sensitive use cases or workflows with HubSpot should ensure separate NDA protections are in place where appropriate. COMPLIANCE CONSIDERATIONS: Legal teams should review whether internal confidentiality policies adequately address the scope of information employees may share with HubSpot through feedback channels, and whether such sharing is consistent with any third-party confidentiality obligations the customer holds.
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While customer data ownership is clearly protected, the perpetual feedback license means that product improvement ideas, feature requests, and enhancement suggestions shared with HubSpot become HubSpot's intellectual property to use without compensation or attribution.
Business customers retain ownership of their CRM data and contact records, but any feedback, feature requests, or suggestions shared with HubSpot, including through customer success conversations or product surveys, may be incorporated into HubSpot's products under a royalty-free perpetual license.
ConductAtlas has identified this type of provision across 27 platforms. See the full comparison.
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