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The agreement states that all data stored in the Subscription Service during a free trial may be permanently deleted at the end of the trial period if the customer does not purchase a paid subscription, and HubSpot will not recover that data.
This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Customers using the free trial to evaluate the platform with live data should be aware that the agreement authorizes permanent deletion of all account data at trial expiry without a paid conversion, and the agreement explicitly states recovery will not be provided.
The updated terms now explicitly state that AI is embedded throughout HubSpot's platform and is foundational to how subscription services operate. The agreement permits HubSpot to use customer data to train AI models, subject to contractual obligations. You can opt out of having your data used to train AI models by updating your settings in your HubSpot account.
View change record →Under this clause, trial account data may be permanently and irrecoverably deleted at the end of the free trial period if a paid subscription is not purchased before the trial ends. The agreement states HubSpot will not recover this data after deletion.
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"If you register for a free trial, we will make the applicable Subscription Service available to you on a trial basis free of charge until the earlier of (a) the end of the free trial period (if not terminated earlier) or (b) the start date of your paid subscription. Unless you purchase a subscription to the applicable Subscription Service before the end of the free trial, all of your data in the Subscription Service may be permanently deleted at the end of the trial, and we will not recover it.Excerpt from HubSpot's Terms of Service
1. REGULATORY LANDSCAPE: Permanent deletion of trial data without recovery may engage data protection obligations where personal data of third parties (such as customer contacts) has been uploaded during the trial. Under GDPR, data controllers retain obligations with respect to personal data they process even during trial periods. Relevant enforcement authorities include EU data protection supervisory authorities. 2. GOVERNANCE EXPOSURE: Low to Medium. The primary risk is operational data loss for customers who use live data during trials. For organizations that upload personal data of contacts or customers during a trial, the deletion provision creates a data governance consideration regarding documentation of processing activities during the trial period. 3. JURISDICTION FLAGS: EU customers who upload personal data during trials should ensure that trial data processing is documented and that deletion at trial end is consistent with their data retention obligations. No specific US jurisdictional heightened exposure is identified for this provision. 4. CONTRACT AND VENDOR IMPLICATIONS: Procurement teams evaluating HubSpot through a trial using production data should factor in the deletion risk when planning the evaluation timeline. Internal IT and data teams should be informed of the deletion risk before uploading any data of operational significance during trial periods. 5. COMPLIANCE CONSIDERATIONS: Organizations should avoid uploading personal data of customers or contacts during free trials unless they have confirmed that a paid subscription will be purchased. If personal data is uploaded during a trial, data protection teams should document the processing activity and confirm that trial-period data deletion is consistent with applicable retention policies.
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Customers using the free trial to evaluate the platform with live data should be aware that the agreement authorizes permanent deletion of all account data at trial expiry without a paid conversion, and the agreement explicitly states recovery will not be provided.
Under this clause, trial account data may be permanently and irrecoverably deleted at the end of the free trial period if a paid subscription is not purchased before the trial ends. The agreement states HubSpot will not recover this data after deletion.
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