The agreement states that customers retain ownership of Customer Data and Customer Materials, and grants HubSpot a license to use that data as necessary to provide the Subscription Service and Consulting Services, subject to the agreement and applicable law.
This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the foundational data rights framework, confirming customer ownership while granting HubSpot a use license; the scope of permitted use extends beyond service delivery to include AI model training under Section 5.3.1 unless the customer opts out.
The updated terms now explicitly state that AI is embedded throughout HubSpot's platform and is foundational to how subscription services operate. The agreement permits HubSpot to use customer data to train AI models, subject to contractual obligations. You can opt out of having your data used to train AI models by updating your settings in your HubSpot account.
View change record →The agreement establishes that customers retain ownership of Customer Data, but grant HubSpot a license to use that data as necessary to provide services and, unless opted out, to train AI models. The definition of Customer Data covers all information submitted or collected via the Subscription Service.
Cross-platform context
See how other platforms handle Customer Data Ownership and HubSpot Use License and similar clauses.
Compare across platforms →"You own and retain all rights to the Customer Materials and Customer Data. You grant permission to us and our licensors to use the Customer Materials and Customer Data as necessary to provide the Subscription Service and Consulting Services to you, as permitted by this Agreement, and as permitted by applicable law. We will use Customer Data in order to provide the Subscription Service and Consulting Services to you, as permitted by this Agreement, and as permitted by applicable law.Excerpt from HubSpot's Terms of Service
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This provision establishes the foundational data rights framework, confirming customer ownership while granting HubSpot a use license; the scope of permitted use extends beyond service delivery to include AI model training under Section 5.3.1 unless the customer opts out.
The agreement establishes that customers retain ownership of Customer Data, but grant HubSpot a license to use that data as necessary to provide services and, unless opted out, to train AI models. The definition of Customer Data covers all information submitted or collected via the Subscription Service.
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