Provision record
HubSpot · HubSpot Privacy Policy · View original document ↗

Controller vs. Processor Distinction

High severity High confidence Explicit document language Common · 290 of 352 platforms
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Document Record

What it is

The policy states that HubSpot acts as a data controller for visitor and user data but as a data processor for data that business customers submit into HubSpot products, directing data subject inquiries about that second category to the relevant HubSpot customer rather than to HubSpot.

This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes a bifurcated data governance structure in which data subject rights requests for customer-submitted data must be directed to HubSpot's business customers, not to HubSpot directly, which affects how data subjects can exercise GDPR and CCPA rights depending on the category of data at issue.

Recent Activity

This document changed recently

Medium Jul 2, 2026

The updated policy now explicitly discloses that HubSpot collects Email Engagement Data (such as open, delivery, bounce, and click statuses) from emails sent through its Subscription Services using embedded tracking technologies. This represents formalization of a data collection practice into explicit policy language. However, the policy simultaneously removed a previously stated sentence directing users to a form for removing their personal data from HubSpot's commercial dataset. The updated terms do not indicate an alternative removal mechanism.

View change record →

Clause Stability Stable

0
Changes
4
Months Monitored
May 20, 2026
First Seen
May 22, 2026
Last Seen
This clause type exists across 5149 other provisions on other platforms.

Change history

modified Jun 17, 2026

Clarified that HubSpot acts as both controller (for own data collection) and processor (for customer-submitted data), and added redirect language for customer inquiries.

View full change record →

Consumer impact (what this means for users)

Under this provision, individuals whose data has been submitted into HubSpot by a business (such as a contact in a company's CRM) must direct access, deletion, or portability requests to that business rather than to HubSpot, as HubSpot acts only as a data processor for that data.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    For data you submitted directly to HubSpot, email privacy@hubspot.com. For data a business submitted about you into HubSpot products, contact that business directly.

How other platforms handle this

ZipRecruiter Medium

Where ZipRecruiter processes your Personal Data in the capacity of a service provider (data processor), and you seek access, or want to correct, amend, or delete your Personal Data...we will provide you with the data controller's contact information, so you can contact them directly.

Tinder Medium

If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.

Skillshare Medium

When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
HubSpot is the data controller for information we collect about visitors, customers, and users. For information that our customers submit to our Services (including information submitted about their own contacts and leads), HubSpot is the data processor and our customers are the data controllers. If you have questions about the personal information that a HubSpot customer has submitted to our Services, please direct your questions to that customer.

Excerpt from HubSpot's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

1.

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →

Applicable regulations

EU AI Act
European Union
CCPA/CPRA
California, USA
Colorado AI Act
US-CO
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
HubSpot Privacy Policy
Entity
HubSpot
Document last updated
May 5, 2026
Tracking information
First tracked
May 20, 2026
Last verified
May 20, 2026
Record ID
CA-P-012540
Document ID
CA-D-00208
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
658f3c0d5276314c83861e8a6d63cf646d152743f91342918596207ab1bce8a0
Analysis generated
May 20, 2026 22:36 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: HubSpot
Document: HubSpot Privacy Policy
Record ID: CA-P-012540
Captured: 2026-05-20 22:36:33 UTC
SHA-256: 658f3c0d5276314c…
URL: https://conductatlas.com/platform/hubspot/hubspot-privacy-policy/provision/CA-P-012540/controller-vs-processor-distinction/
Accessed: Sept. 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does HubSpot's Controller vs. Processor Distinction clause do?

This provision establishes a bifurcated data governance structure in which data subject rights requests for customer-submitted data must be directed to HubSpot's business customers, not to HubSpot directly, which affects how data subjects can exercise GDPR and CCPA rights depending on the category of data at issue.

How does this clause affect you?

Under this provision, individuals whose data has been submitted into HubSpot by a business (such as a contact in a company's CRM) must direct access, deletion, or portability requests to that business rather than to HubSpot, as HubSpot acts only as a data processor for that data.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.

Is ConductAtlas affiliated with HubSpot?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by HubSpot.