HubSpot keeps your personal data for as long as it needs it for the purposes described in the policy, or as long as the law requires, but does not specify fixed retention periods for most data categories.
HubSpot does not publish specific retention periods for most categories of personal data, meaning your data could be retained indefinitely as long as HubSpot can articulate a business or legal need — a standard that is relatively easy to meet.
Cross-platform context
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Compare across platforms →The absence of specific, published retention periods for different data categories makes it difficult for consumers or auditors to verify that data is not being held longer than necessary.
(1) REGULATORY FRAMEWORK: GDPR Art. 5(1)(e) (storage limitation principle) requires personal data to be kept no longer than necessary; Art. 13(2)(a) and Art. 14(2)(a) require data subjects to be informed of retention periods or criteria used to determine them. UK GDPR mirrors these requirements. CCPA does not impose explicit retention limits but prohibits retaining personal information beyond the disclosed purpose. ICO guidance and EDPB guidelines require specific retention schedules, not generic 'as long as necessary' language. (2)
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