HubSpot and its advertising partners use cookies and tracking technologies to monitor your browsing behavior across the internet and show you targeted ads. You can opt out through cookie settings, but declining cookies may limit some site functionality.
This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Behavioral advertising tracking involves collecting data about your online movements across multiple websites over time, which is a significant privacy consideration and subject to consent requirements in many jurisdictions.
Third-party advertising partners may collect data about your browsing habits across the web when you visit HubSpot's website, and this data may be used to serve targeted ads to you elsewhere online. In the EU and UK, this requires your active consent via the cookie banner; in the US, you can opt out of the sale or sharing of this data under CCPA.
How other platforms handle this
American gets this information by using technologies, including cookies, web beacons, and mobile device geolocation to provide and improve our Interactive Services and advertising, including across browsers and devices (also known as cross-device linking). This technical information may be combined ...
We use cookies and similar tracking technologies to track the activity on our Services and store certain information. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services. You can instruct your browser to refuse all c...
We and our service providers may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your browsing behavior, device type, IP address, and interactions with our website and advertisements.
Monitoring
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"We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service. We work with third-party advertising partners to display ads on our behalf across the internet. These partners may use cookies and similar technologies to collect information about your visits to our website and other websites over time in order to provide you with targeted advertising.— Excerpt from HubSpot's HubSpot Privacy Policy
REGULATORY LANDSCAPE: This provision engages the EU ePrivacy Directive (Cookie Law) and GDPR Article 6 for consent-based cookie processing, enforced by EU data protection authorities. In the US, the CCPA/CPRA defines sharing personal data for cross-context behavioral advertising as a regulated activity subject to opt-out rights, enforced by the California Privacy Protection Agency. The FTC Act Section 5 applies to deceptive or unfair data collection practices related to tracking. UK GDPR and PECR apply for UK users. GOVERNANCE EXPOSURE: Medium. HubSpot's use of third-party advertising cookies is standard industry practice, but the consent and opt-out mechanisms must be operationally sound to avoid regulatory exposure. Under GDPR, pre-ticked consent boxes or implied consent for non-essential cookies are not valid. Under CPRA, sharing data with advertising partners for cross-context behavioral advertising triggers opt-out rights even if no monetary consideration is exchanged. JURISDICTION FLAGS: EU/EEA requires granular, affirmative consent for non-essential cookies with a functional reject option. UK requires PECR compliance for cookie placement. California requires a conspicuous opt-out mechanism for behavioral advertising data sharing. States with active privacy laws (Colorado, Virginia, Connecticut, Texas) have analogous opt-out requirements that may apply. CONTRACT AND VENDOR IMPLICATIONS: Business customers embedding HubSpot tracking scripts on their own websites should ensure their own privacy notices and cookie banners accurately disclose HubSpot's role as a third-party tracker. Failure to do so may create independent liability for the business customer under GDPR or state privacy laws. Procurement teams should confirm that HubSpot's advertising partner list is available and that sub-processor notifications are provided for material changes. COMPLIANCE CONSIDERATIONS: Consent management platform configurations should be audited to ensure HubSpot tracking tags are blocked until valid consent is obtained in EU/UK contexts. US-facing properties should implement a compliant opt-out mechanism for behavioral advertising data sharing. Business customers using HubSpot's tracking pixel should include HubSpot in their cookie disclosures and data maps.
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Behavioral advertising tracking involves collecting data about your online movements across multiple websites over time, which is a significant privacy consideration and subject to consent requirements in many jurisdictions.
Third-party advertising partners may collect data about your browsing habits across the web when you visit HubSpot's website, and this data may be used to serve targeted ads to you elsewhere online. In the EU and UK, this requires your active consent via the cookie banner; in the US, you can opt out of the sale or sharing of this …
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
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