This analysis describes what Hilton's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated privacy statement now explicitly discloses that Hilton collects and may share Gender, Telephone, Arrival Time, Departure Date, and Spending Amount with third parties. These data categories were not previously listed in the disclosed collection practices. The statement continues to state that Hilton will not knowingly collect or disclose personal information from minors under the age of 14.
View change record →The updated policy expands disclosure of how Hilton properties use SMS and WhatsApp to contact guests during their stay. Properties may send welcome messages upon arrival, mid-stay reminders about the messaging service, and respond to guest requests via SMS or WhatsApp. The policy specifies that short code opt-in data will not be shared with third parties for their marketing purposes, and guests can opt out by replying STOP to any message. The policy also now explicitly discloses collection of WeChat account identifiers for linking Hilton Honors accounts to partner accounts. CCTV retention has been extended from 30 to 31 days. You can opt out of SMS or WhatsApp messages by replying STOP, or contact the hotel front desk to decline text messages.
View change record →How other platforms handle this
Parties You Authorize, Access or Authenticate ... Third parties you access through the services. Social media services. Other users.
We may share your personal data with a third party for purposes other than processing on our behalf. We will obtain your consent to such disclosure as required by applicable laws.
We may share your Personal Data with Service Providers, Third-Party Vendors, Consultants, and other Business Partners in order to provide Services on our behalf...
"Social Plug-In Cookies are used to share content from the site with members and non-members of social media networks such as Facebook, X, YouTube and Pinterest.Excerpt from Hilton's Privacy Statement
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Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
The clause states: “Social Plug-In Cookies are used to share content from the site with members and non-members of social media networks such as Facebook, X, YouTube and Pinterest.”
ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.
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