This analysis describes what Hilton's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated privacy statement now explicitly discloses that Hilton collects and may share Gender, Telephone, Arrival Time, Departure Date, and Spending Amount with third parties. These data categories were not previously listed in the disclosed collection practices. The statement continues to state that Hilton will not knowingly collect or disclose personal information from minors under the age of 14.
View change record →The updated policy expands disclosure of how Hilton properties use SMS and WhatsApp to contact guests during their stay. Properties may send welcome messages upon arrival, mid-stay reminders about the messaging service, and respond to guest requests via SMS or WhatsApp. The policy specifies that short code opt-in data will not be shared with third parties for their marketing purposes, and guests can opt out by replying STOP to any message. The policy also now explicitly discloses collection of WeChat account identifiers for linking Hilton Honors accounts to partner accounts. CCTV retention has been extended from 30 to 31 days. You can opt out of SMS or WhatsApp messages by replying STOP, or contact the hotel front desk to decline text messages.
View change record →How other platforms handle this
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Such activities are undertaken based on the legitimate interests of the us or the legitimate interests of the entities cooperating with us...You may withdraw your consent at any time.
If you use an authorized agent to submit a request, we will not act on that request unless we are able to authenticate, with commercially reasonable efforts, both your identity and the authorized agent's authority to act on your behalf.
"If you prefer not to receive email marketing materials from us, you may opt-out at any time by using the following methods: Unsubscribe : Use the unsubscribe function in any email you receive from us...Excerpt from Hilton's Privacy Statement
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
The clause states: “If you prefer not to receive email marketing materials from us, you may opt-out at any time by using the following methods: Unsubscribe : Use the unsubscribe function in any email you receive from us...”
ConductAtlas has identified this type of provision across 276 platforms. See the full comparison.
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