This analysis describes what Google Maps's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the data collection and usage framework that enables the Google Maps Platform service delivery model. By defining the scope of permissible data collection and retention, the clause clarifies the operational basis for service provision and product improvement activities across Google's product ecosystem.
Customers and end users acknowledge that their search terms, IP addresses, and location data will be collected and retained by Google for service provision and improvement of Google products. The terms authorize Google to use this data across its affiliates and services as described in the Google Privacy Policy.
How other platforms handle this
Your use of the Services is also governed by our Privacy Policy, which is incorporated into these Terms by reference. By using the Services, you consent to the data collection and use practices described in the Privacy Policy. Roblox collects information you provide directly, information collected a...
Your use of the Services is also governed by our Privacy Policy, which is incorporated into these Terms by reference. By using the Services, you consent to the collection, use, and disclosure of your information as described in our Privacy Policy.
We collect information about you in a variety of ways depending on how you interact with us and our products and services. This includes information you provide directly, information we collect automatically when you use our services, and information we receive from third parties. We may collect ide...
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"To provide the Services through the Customer Application(s), Google collects and receives data from Customer and End Users (and End Users' End Users, if any), including search terms, IP addresses, and latitude/longitude coordinates. Customer acknowledges and agrees that Google and its Affiliates may use and retain this data to provide and improve Google products and services, subject to the Google Privacy Policy at https://policies.google.com/privacy.— Excerpt from Google Maps's Google Maps Platform Terms of Service
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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This provision establishes the data collection and usage framework that enables the Google Maps Platform service delivery model. By defining the scope of permissible data collection and retention, the clause clarifies the operational basis for service provision and product improvement activities across Google's product ecosystem.
Customers and end users acknowledge that their search terms, IP addresses, and location data will be collected and retained by Google for service provision and improvement of Google products. The terms authorize Google to use this data across its affiliates and services as described in the Google Privacy Policy.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Maps.