This analysis describes what Google Maps's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the data collection and usage framework that enables the Google Maps Platform service delivery model. By defining the scope of permissible data collection and retention, the clause clarifies the operational basis for service provision and product improvement activities across Google's product ecosystem.
The updated terms establish a broader definition of activities that are subject to heightened restrictions under the Google Maps Platform Terms of Service. Previously, the definition enumerated specific high-risk categories. The revised language now encompasses any use case where service failure could reasonably be expected to result in death, serious personal injury, or severe environmental or property damage, and explicitly identifies weaponry as a restricted application. Developers and organizations using Google Maps for restricted purposes should review their use cases against the new definition to ensure continued compliance.
View change record →Customers and end users acknowledge that their search terms, IP addresses, and location data will be collected and retained by Google for service provision and improvement of Google products. The terms authorize Google to use this data across its affiliates and services as described in the Google Privacy Policy.
How other platforms handle this
"By clicking 'Next', you are indicating that you have read and agree to the TERMS OF USE AND PRIVACY POLICY"
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
Location data. Data about your device's location, which can be either precise or imprecise. For example, we collect location data using Global Navigation Satellite System (GNSS) (e.g., GPS) and data about nearby cell towers and Wi-Fi hotspots. Location can also be inferred from a device's IP address...
Monitoring
Google Maps has changed this document before.
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"To provide the Services through the Customer Application(s), Google collects and receives data from Customer and End Users (and End Users' End Users, if any), including search terms, IP addresses, and latitude/longitude coordinates. Customer acknowledges and agrees that Google and its Affiliates may use and retain this data to provide and improve Google products and services, subject to the Google Privacy Policy at https://policies.google.com/privacy.— Excerpt from Google Maps's Google Maps Platform Terms of Service
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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This provision establishes the data collection and usage framework that enables the Google Maps Platform service delivery model. By defining the scope of permissible data collection and retention, the clause clarifies the operational basis for service provision and product improvement activities across Google's product ecosystem.
Customers and end users acknowledge that their search terms, IP addresses, and location data will be collected and retained by Google for service provision and improvement of Google products. The terms authorize Google to use this data across its affiliates and services as described in the Google Privacy Policy.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Maps.