Google Maps Platform Terms of Service

This document sets the rules for businesses and developers who build applications using Google Maps. Google gives you a limited license to use the Maps Services, but you cannot export or scrape Maps content, use it to train AI models, or transfer your rights to others. If you pay late, interest accrues; your payment obligation generally cannot be cancelled; and if a third party sues Google because of your content or how you used the Services, you are responsible for Google's defense costs and liabilities.

The Google Maps Platform Terms of Service establishes the rights, obligations, and limitations governing a Customer's licensed use of the Google Maps Services. The Agreement grants the Customer a non-exclusive, non-transferable, non-sublicensable license to use the Services within Customer Applications for the Agreement's term, while prohibiting scraping, exporting, or using Google Maps Content outside the Services and barring use of that Content to train, test, validate, or fine-tune machine learning or AI models. Google Maps collects and receives data—including search terms, IP addresses, and location coordinates—from Customers and End Users, and the Customer acknowledges Google and its Affiliates may use and retain that data to provide and improve Google products and services; separately, Customer Applications must obtain End Users' express, prior, and revocable consent before collecting or caching their location data. Liability is substantially limited: all warranties are disclaimed, indirect and consequential damages are excluded for both parties and Google's licensors, and each party's aggregate liability is capped at fees paid in the 12 months preceding the triggering event. Indemnification obligations run in both directions—the Customer must defend Google against claims arising from Customer content or AUP violations, while Google defends the Customer against third-party intellectual property claims arising from use of Google's own materials.

For End Users of applications built on Google Maps, the most direct impact is the location-consent requirement: the application you use must obtain your express, prior, and revocable consent before collecting or caching your location. Google Maps also collects search terms, IP addresses, and location coordinates from End Users, and that data may be used and retained by Google and its Affiliates to provide and improve Google products and services across their portfolio, not only within Google Maps. If you are an End User who has provided location consent to an application, the Agreement gives you the right to revoke that consent, as the Customer's obligation is to collect location data only with consent that remains revocable.