You cannot use Google Maps API data to build a product that competes with Google Maps or to enhance a competitor's mapping product.
This analysis describes what Google Maps's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This restriction limits the competitive use of Google Maps data and prevents developers from combining Maps API outputs with services from competing mapping providers.
Interpretive note: Enforceability of competitor combination restrictions may vary by jurisdiction and could be subject to antitrust challenge in some markets.
This clause limits what developers can build with Maps data, which can restrict the availability of certain competing or hybrid mapping applications in the market.
How other platforms handle this
You may not use the Services, including any outputs, to develop, train, fine-tune, or improve any machine learning model or artificial intelligence system that competes with AI21's products or services.
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"You will not use the Maps APIs in a Maps API Implementation that is a standalone navigation product or service, or use the Maps APIs in connection with, or to enhance, any of Google's competitors' products or services.— Excerpt from Google Maps's Google Maps Platform Terms of Service
(1) REGULATORY LANDSCAPE: This provision engages competition law and antitrust frameworks, including EU competition law under TFEU Article 101/102 and US antitrust law under the Sherman Act. Antitrust regulators including the European Commission and the DOJ Antitrust Division have examined Google's practices in related markets. The provision's restriction on combining Maps data with competitor services may warrant evaluation under applicable competition law, particularly for dominant market participants. (2) GOVERNANCE EXPOSURE: High for companies operating in markets where antitrust regulators are actively examining platform dominance. This clause may be unenforceable in certain jurisdictions if it is found to constitute an anticompetitive tying or exclusivity arrangement. (3) JURISDICTION FLAGS: EU/EEA developers should evaluate this clause under EU competition law. The European Commission has previously examined Google's mapping-related practices. In the US, this provision could face antitrust scrutiny in certain contexts. (4) CONTRACT AND VENDOR IMPLICATIONS: Legal teams building hybrid mapping solutions or evaluating multi-vendor mapping strategies should obtain competition law advice before relying on this clause as a final constraint. The enforceability of this provision may vary by jurisdiction. (5) COMPLIANCE CONSIDERATIONS: Companies building multi-platform or vendor-agnostic mapping solutions should document their use case and obtain legal review of whether their architecture is compliant with this restriction.
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This restriction limits the competitive use of Google Maps data and prevents developers from combining Maps API outputs with services from competing mapping providers.
This clause limits what developers can build with Maps data, which can restrict the availability of certain competing or hybrid mapping applications in the market.
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