This analysis describes what Google Gemini's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the scope and retention mechanism for data collection within the Gemini Apps service. It distinguishes between transactional data (conversations and shared content) and contextual data (location, device characteristics) while conditioning account-level storage on the user's Activity setting selection.
The updated notice now explicitly identifies Memory as a feature that operates on the basis of user consent, alongside Voice Match. The revised language removes prior geographic restrictions on personalization, meaning Gemini can now reference chat history to generate personalized insights for all users globally, not just those outside the EEA, Switzerland, and the UK. The removal of the statement 'Keep Activity must be on to use this feature' simplifies the operational requirement but does not establish a new obligation. You can learn how to turn the Memory feature on or off through the updated privacy notice.
View change record →The updated privacy notice now discloses that Gemini can use data from connected Google apps and imported memory or chats from other AI platforms to personalize your experience and to improve services, including training generative AI models. This data is treated similarly to other Gemini activity. You can manage or delete your imported activity anytime through the Activity controls.
View change record →The updated privacy notice no longer discloses how Google Gemini uses data from connected Google apps to personalize user experience. Previously, the policy explained eligibility requirements and the opt-in process for this personalization feature. The removal means users no longer have a documented disclosure of this data practice in the privacy notice itself, though the operational status of the Connected Apps feature and whether it remains available is not clarified by this change.
View change record →Users operating Gemini Apps are subject to collection of conversational content and device-specific data as a condition of service use. Enabling Gemini Apps Activity causes this data to be persistently stored and linked to the user's Google Account; disabling this setting alters the retention posture but does not prevent collection during active sessions.
How other platforms handle this
Device and Connection Information. Consistent with your device or browser permissions, your device or browser automatically sends us information about when and how you install, access, or use our Services. This includes information such as your device type, operating system information, browser info...
We collect information about your precise or approximate location as determined through data such as your IP address, GPS, and other inputs from your device, with your permission where required. We may use this information to provide, personalize, and improve our services, and for safety purposes.
Uber collects precise or approximate location data from riders' and order recipients' mobile devices when the Uber app is running in the foreground (app open and on-screen) or background (app open but not on-screen) of their device. Uber collects this data from the time a ride or order is requested ...
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"When you use Gemini Apps, Google collects data including your conversations and any files, images, or other content you share with Gemini. If you've turned on Gemini Apps Activity, this data is saved to your Google Account. Google also collects related data such as your location, device type, and app settings.— Excerpt from Google Gemini's Gemini Apps Privacy Notice
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The clause establishes the scope and retention mechanism for data collection within the Gemini Apps service. It distinguishes between transactional data (conversations and shared content) and contextual data (location, device characteristics) while conditioning account-level storage on the user's Activity setting selection.
Users operating Gemini Apps are subject to collection of conversational content and device-specific data as a condition of service use. Enabling Gemini Apps Activity causes this data to be persistently stored and linked to the user's Google Account; disabling this setting alters the retention posture but does not prevent collection during active sessions.
ConductAtlas has identified this type of provision across 2 platforms. See the full comparison.
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