You and anyone using your Google Cloud account must follow Google's Acceptable Use Policy; Google can remove content or disable access to applications it determines are in violation.
This analysis describes what Google Cloud's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Violations of the Acceptable Use Policy by you or your end users can result in content removal or service access being disabled, which may affect applications and data hosted on the platform.
Interpretive note: The AUP is incorporated by reference and its specific provisions were not available in the reviewed document text; the scope of prohibited uses and enforcement standards depend on the current AUP version.
This provision gives Google the ability to remove content or disable access to applications that it determines violate its Acceptable Use Policy, which is incorporated by reference and may be updated over time.
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"Customer and its End Users may only use the Services in accordance with the Acceptable Use Policy. Google reserves the right to remove or disable access to any content or application that violates the Acceptable Use Policy.— Excerpt from Google Cloud's Google Cloud Terms
1) REGULATORY LANDSCAPE: Acceptable use policies in cloud agreements are standard and generally enforceable under US law. Content moderation decisions by cloud providers may intersect with evolving platform liability frameworks, including potential future regulation under proposed US bills affecting cloud infrastructure. In the EU, the Digital Services Act imposes obligations on very large platforms regarding content moderation transparency, which may interact with GCP's AUP enforcement for certain services. 2) GOVERNANCE EXPOSURE: Medium. The AUP is incorporated by reference and may be updated independently of the main agreement; customers should monitor AUP changes as new restrictions could affect existing workloads. The enforcement standard ('Google reserves the right') grants Google discretion in determining violations. 3) JURISDICTION FLAGS: Customers operating in jurisdictions with strong data localization or content regulation requirements (e.g. Germany, France, India) should review the AUP for provisions that may conflict with local regulatory permissions or obligations. Regulated industries should confirm that permissible use cases under sector-specific regulation are also permissible under the AUP. 4) CONTRACT AND VENDOR IMPLICATIONS: Procurement reviews should confirm the current version of the AUP and establish a process for monitoring updates. B2B customers who offer GCP-hosted services to their own customers should ensure their downstream terms of service are consistent with Google's AUP obligations flowing up through the agreement. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should map permitted use cases against the current AUP and document that review. For AI and machine learning workloads, the AUP may contain specific restrictions (e.g. on generating certain categories of content) that require operational controls to enforce.
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Violations of the Acceptable Use Policy by you or your end users can result in content removal or service access being disabled, which may affect applications and data hosted on the platform.
This provision gives Google the ability to remove content or disable access to applications that it determines violate its Acceptable Use Policy, which is incorporated by reference and may be updated over time.
ConductAtlas has identified this type of provision across 10 platforms. See the full comparison.
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