This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause prohibits not only direct health or safety claims but also ad content that encourages audience behaviour that is prejudicial to health or safety, covering indirect promotion.
Interpretive note: The excerpt is a fragment beginning with '(iii)', indicating it is one item in a larger list of prohibitions. Other items in that list are not visible, so this analysis covers only the stated sub-clause. The scope of 'prejudicial to health or safety' is not further defined in the excerpt.
Readers are protected from ads served through Google Ads that encourage behaviour prejudicial to their health or safety.
How other platforms handle this
Can't encourage excessive drinking or imply that drinking excessively is beneficial, or that alcohol has therapeutic qualities either as a stimulant or relaxant
The names you choose and criteria you establish for your events, conversions, and any custom audiences you create must not reflect, imply or be based on any category of information described in this Section 1.h.
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"(iii) encourage behaviour prejudicial to health or safety— Excerpt from Google Ads's Google Ads Restricted Content Policy
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The clause prohibits not only direct health or safety claims but also ad content that encourages audience behaviour that is prejudicial to health or safety, covering indirect promotion.
Readers are protected from ads served through Google Ads that encourage behaviour prejudicial to their health or safety.
ConductAtlas has identified this type of provision across 247 platforms. See the full comparison.
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