This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes a broad, tripartite prohibition covering physical, mental, and moral harm to minors, meaning advertisers must assess all three dimensions of potential impact on minors before running audiovisual ads.
Minors are protected from audiovisual commercial communications that would cause them physical, mental, or moral detriment through Google Ads.
How other platforms handle this
Can't associate the consumption of alcohol to enhanced physical performance, improved social standing or better sexual success
Therefore, we do not "sell" or "share" data (as defined by applicable law) belonging to minors.
The names you choose and criteria you establish for your events, conversions, and any custom audiences you create must not reflect, imply or be based on any category of information described in this Section 1.h.
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"audiovisual commercial communications shall not cause physical, mental or moral detriment to minors— Excerpt from Google Ads's Google Ads Restricted Content Policy
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The clause establishes a broad, tripartite prohibition covering physical, mental, and moral harm to minors, meaning advertisers must assess all three dimensions of potential impact on minors before running audiovisual ads.
Minors are protected from audiovisual commercial communications that would cause them physical, mental, or moral detriment through Google Ads.
ConductAtlas has identified this type of provision across 247 platforms. See the full comparison.
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