This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause applies a total prohibition covering all forms of audiovisual advertising across a defined product set—cigarettes, other tobacco products, electronic cigarettes, and refill containers—leaving no permitted format or exception within audiovisual commercial communications for these products.
No audiovisual commercial communications for cigarettes, other tobacco products, electronic cigarettes, or refill containers may be run through Google Ads.
How other platforms handle this
We don't allow Content that includes negative comments about identifiable individuals outside of this group.
User Content may not: be unlawful, libelous, defamatory, obscene, pornographic, indecent, lewd, suggestive, harassing, threatening, invasive of privacy or publicity rights, abusive, inflammatory or fraudulent
Promotions cannot be sweepstakes, trade-in offers, or advertise discounts on free products
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"all forms of audiovisual commercial communications for cigarettes and other tobacco products, as well as for electronic cigarettes and refill containers shall be prohibited— Excerpt from Google Ads's Google Ads Restricted Content Policy
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The clause applies a total prohibition covering all forms of audiovisual advertising across a defined product set—cigarettes, other tobacco products, electronic cigarettes, and refill containers—leaving no permitted format or exception within audiovisual commercial communications for these products.
No audiovisual commercial communications for cigarettes, other tobacco products, electronic cigarettes, or refill containers may be run through Google Ads.
ConductAtlas has identified this type of provision across 247 platforms. See the full comparison.
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