This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause imposes an affirmative disclosure standard on audiovisual ads and independently bans covert commercial messaging, meaning advertisers cannot obscure the commercial nature of their content.
Interpretive note: The clause contains two independent legal propositions: (1) the recognisability requirement and (2) the prohibition on surreptitious communication. The canonical claim names both because they are directly stated; the primary is the recognisability requirement.
Readers are entitled to have audiovisual commercial communications clearly identified as such, and cannot be exposed to surreptitious audiovisual commercial communication through Google Ads.
How other platforms handle this
your Review must clearly disclose any "material connection" you may have with Grubhub or the Merchant
You will display or read out the following disclaimer when promoting, administering, or conducting a Promotion: "This is a promotion by [Your Name]. Twitch does not sponsor or endorse this promotion and is not responsible for it."
the Receiving Party shall (other than to the extent prohibited by law) provide prior written notice to the Disclosing Party and reasonably cooperate...with any efforts by the Disclosing Party to contest or limit such disclosure requirement
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"audiovisual commercial communications shall be readily recognisable as such; surreptitious audiovisual commercial communication shall be prohibited— Excerpt from Google Ads's Google Ads Restricted Content Policy
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The clause imposes an affirmative disclosure standard on audiovisual ads and independently bans covert commercial messaging, meaning advertisers cannot obscure the commercial nature of their content.
Readers are entitled to have audiovisual commercial communications clearly identified as such, and cannot be exposed to surreptitious audiovisual commercial communication through Google Ads.
ConductAtlas has identified this type of provision across 276 platforms. See the full comparison.
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