This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause introduces a conditional, location-specific legal compliance obligation qualified by 'may need to', meaning AVMSD compliance is not stated as an absolute requirement but as a potential obligation depending on the targeted location.
Interpretive note: The use of 'may need to comply' is a notable qualifier preserved in the canonical claim and all derived fields. It materially limits the strength of the obligation and has been carried through exactly as written.
Advertisers targeting the EU and UK are put on notice that AVMSD compliance may be required depending on the specific location targeted, without the policy stating this as a guaranteed obligation.
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Except as provided in the dispute resolution section above, all claims arising out of or relating to these Terms will be brought exclusively in the federal or state courts of San Francisco, California.
The Agreement is governed by the laws of the State of California, excluding conflicts of law provisions.
"If your ads target the European Union and the United Kingdom, you may need to comply with the requirements of the Audiovisual Media Services Directive (AVMSD) as it applies to the location you're targeting.Excerpt from Google Ads's Policy: Legal Requirements
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The clause introduces a conditional, location-specific legal compliance obligation qualified by 'may need to', meaning AVMSD compliance is not stated as an absolute requirement but as a potential obligation depending on the targeted location.
Advertisers targeting the EU and UK are put on notice that AVMSD compliance may be required depending on the specific location targeted, without the policy stating this as a guaranteed obligation.
ConductAtlas has identified this type of provision across 264 platforms. See the full comparison.
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