This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Ford's data-sharing practices for advertising and analytics purposes, creating a operational framework where user behavioral information flows to external partners. The clause also establishes a specific consumer right mechanism for California residents to control participation in these data practices.
The updated privacy policy effective January 16, 2026 modifies how Ford will notify you if it makes material changes to this policy. Previously, the language stated Ford would provide notice to enable you to exercise rights regarding your personal information. The revised language now states notice will be provided 'as may be required by law,' meaning Ford's obligation to notify you depends on applicable legal requirements rather than a contractual commitment to advance notice. Additionally, the policy clarifies connected vehicle data sharing icons and descriptions to better explain when Vehicle Data, Vehicle Location, and Driving Data are being transmitted from your vehicle.
View change record →The updated privacy policy establishes a more structured disclosure framework with explicit California privacy rights information and cookie consent management. The revised terms now route California residents to supplemental privacy notices that explain collection practices and provide mechanisms to exercise privacy rights. The removal of specific language describing customer review collection processes and dealership moderation standards means these details are now consolidated into the main privacy notice rather than appearing in review-specific sections. You can access California-specific privacy rights and consent options through the links provided in the updated privacy notice.
View change record →Under this clause, personal information may be shared with advertising and analytics partners based on user activities unless the user exercises an opt-out right (available to California residents). The terms authorize data sharing practices as written upon continued use of the service without opting out.
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"We may share personal information with third-party advertising partners to provide you with targeted advertising based on your activities on our websites and other websites. We may also share personal information with analytics providers to help us understand how you use our websites. California residents have the right to opt out of the sale or sharing of their personal information.— Excerpt from Ford's Ford Privacy Policy
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This provision establishes Ford's data-sharing practices for advertising and analytics purposes, creating a operational framework where user behavioral information flows to external partners. The clause also establishes a specific consumer right mechanism for California residents to control participation in these data practices.
Under this clause, personal information may be shared with advertising and analytics partners based on user activities unless the user exercises an opt-out right (available to California residents). The terms authorize data sharing practices as written upon continued use of the service without opting out.
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