The policy discloses specific rights for California residents under CCPA and CPRA, including rights to know, delete, correct, opt out of sale or sharing, and non-discrimination, and establishes a mechanism for submitting such requests.
This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the procedural rights available to California residents regarding their personal information held by Ford, including an opt-out mechanism for data sale and sharing and a non-retaliation commitment, as required under CCPA and CPRA.
Interpretive note: The precise procedural details of Ford's consumer rights request mechanism, including response timeframes and identity verification requirements, could not be fully confirmed from the truncated document text.
Ford's updated privacy policy now explicitly states it governs data collection, use, sharing, and protection across all Ford websites, apps, and services, rather than limiting its scope to ford.com and owner.ford.com. This expanded framing indicates the policy applies more broadly to Ford's digital properties and potentially to data collected through connected vehicles and mobile applications. The policy continues to require vehicle owners to inform other drivers and passengers about privacy safeguards and to perform a Master/User Reset before selling or transferring a vehicle.
View change record →The updated privacy policy effective January 16, 2026 modifies how Ford will notify you if it makes material changes to this policy. Previously, the language stated Ford would provide notice to enable you to exercise rights regarding your personal information. The revised language now states notice will be provided 'as may be required by law,' meaning Ford's obligation to notify you depends on applicable legal requirements rather than a contractual commitment to advance notice. Additionally, the policy clarifies connected vehicle data sharing icons and descriptions to better explain when Vehicle Data, Vehicle Location, and Driving Data are being transmitted from your vehicle.
View change record →The updated privacy policy establishes a more structured disclosure framework with explicit California privacy rights information and cookie consent management. The revised terms now route California residents to supplemental privacy notices that explain collection practices and provide mechanisms to exercise privacy rights. The removal of specific language describing customer review collection processes and dealership moderation standards means these details are now consolidated into the main privacy notice rather than appearing in review-specific sections. You can access California-specific privacy rights and consent options through the links provided in the updated privacy notice.
View change record →The provision was renamed and significantly narrowed to focus only on opt-out rights with specific implementation details, removing references to data access, deletion, correction, and non-discrimination rights.
View full change record →This provision establishes that California residents may submit requests to Ford to access, delete, or correct their personal information, and to opt out of the sale or sharing of their data, with Ford committed under these terms to non-discrimination against consumers who exercise these rights.
How other platforms handle this
When you use them, we'll validate your request by verifying your identity (for example, by confirming that you're signed in to your Google Account).
Not be Discriminated Against by us for exercising your privacy rights.
You may contact our privacy team with any requests of disclosure, correction, or deletion of your personal information. You may also request suspension of use or suspension of sharing of your personal information with certain third parties.
"California residents have the right to know about personal information we collect and how it is used and shared, the right to delete personal information we have collected, the right to correct inaccurate personal information, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination for exercising these rights.Excerpt from Ford's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision directly engages the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), enforced by the California Privacy Protection Agency (CPPA) and the California Attorney General.
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This provision establishes the procedural rights available to California residents regarding their personal information held by Ford, including an opt-out mechanism for data sale and sharing and a non-retaliation commitment, as required under CCPA and CPRA.
This provision establishes that California residents may submit requests to Ford to access, delete, or correct their personal information, and to opt out of the sale or sharing of their data, with Ford committed under these terms to non-discrimination against consumers who exercise these rights.
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