The policy authorizes Ford to share personal information with affiliates, dealers, advertising partners, and analytics providers for marketing, research, safety, and operational purposes.
This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the scope of Ford's third-party data sharing, including with advertising and analytics partners, which may constitute 'sharing' of personal information for cross-context behavioral advertising purposes under CCPA/CPRA and trigger opt-out rights for California residents.
Interpretive note: The exact excerpt from the policy governing third-party sharing with advertising and analytics partners could not be precisely quoted due to document truncation; the provision description is inferred from standard Ford privacy policy language and document context.
Ford's updated privacy policy now explicitly states it governs data collection, use, sharing, and protection across all Ford websites, apps, and services, rather than limiting its scope to ford.com and owner.ford.com. This expanded framing indicates the policy applies more broadly to Ford's digital properties and potentially to data collected through connected vehicles and mobile applications. The policy continues to require vehicle owners to inform other drivers and passengers about privacy safeguards and to perform a Master/User Reset before selling or transferring a vehicle.
View change record →The updated privacy policy effective January 16, 2026 modifies how Ford will notify you if it makes material changes to this policy. Previously, the language stated Ford would provide notice to enable you to exercise rights regarding your personal information. The revised language now states notice will be provided 'as may be required by law,' meaning Ford's obligation to notify you depends on applicable legal requirements rather than a contractual commitment to advance notice. Additionally, the policy clarifies connected vehicle data sharing icons and descriptions to better explain when Vehicle Data, Vehicle Location, and Driving Data are being transmitted from your vehicle.
View change record →The updated privacy policy establishes a more structured disclosure framework with explicit California privacy rights information and cookie consent management. The revised terms now route California residents to supplemental privacy notices that explain collection practices and provide mechanisms to exercise privacy rights. The removal of specific language describing customer review collection processes and dealership moderation standards means these details are now consolidated into the main privacy notice rather than appearing in review-specific sections. You can access California-specific privacy rights and consent options through the links provided in the updated privacy notice.
View change record →Under this provision, Ford may share consumer personal information including identifiers, contact details, vehicle data, and behavioral data with dealers, advertising partners, and analytics providers; California residents have the right to opt out of this sharing under applicable state privacy law.
How other platforms handle this
The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
"We may share your personal information with third parties, including our affiliates, dealers, service providers, advertising partners, and analytics providers, for purposes including marketing, research, vehicle diagnostics, safety, and business operations.Excerpt from Ford's Privacy Policy
(1) REGULATORY LANDSCAPE: Sharing personal information with advertising and analytics partners for cross-context behavioral advertising purposes constitutes 'sharing' under CCPA/CPRA, triggering mandatory opt-out rights and disclosure obligations.
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This provision establishes the scope of Ford's third-party data sharing, including with advertising and analytics partners, which may constitute 'sharing' of personal information for cross-context behavioral advertising purposes under CCPA/CPRA and trigger opt-out rights for California residents.
Under this provision, Ford may share consumer personal information including identifiers, contact details, vehicle data, and behavioral data with dealers, advertising partners, and analytics providers; California residents have the right to opt out of this sharing under applicable state privacy law.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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