The policy discloses that Ford collects precise geolocation data from connected vehicles and mobile devices and classifies this data as sensitive personal information under applicable law.
This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision discloses collection of precise geolocation as a sensitive personal information category, which under CPRA and similar state laws may require specific consent mechanisms, disclosure obligations, and opt-out or opt-in rights distinct from general personal information.
Interpretive note: The precise excerpt could not be directly confirmed from the truncated document; the provision is described based on standard Ford privacy policy language and document context, and specific opt-in versus opt-out consent requirements depend on the jurisdiction and purpose of geolocation use.
Ford's updated privacy policy now explicitly states it governs data collection, use, sharing, and protection across all Ford websites, apps, and services, rather than limiting its scope to ford.com and owner.ford.com. This expanded framing indicates the policy applies more broadly to Ford's digital properties and potentially to data collected through connected vehicles and mobile applications. The policy continues to require vehicle owners to inform other drivers and passengers about privacy safeguards and to perform a Master/User Reset before selling or transferring a vehicle.
View change record →The updated privacy policy effective January 16, 2026 modifies how Ford will notify you if it makes material changes to this policy. Previously, the language stated Ford would provide notice to enable you to exercise rights regarding your personal information. The revised language now states notice will be provided 'as may be required by law,' meaning Ford's obligation to notify you depends on applicable legal requirements rather than a contractual commitment to advance notice. Additionally, the policy clarifies connected vehicle data sharing icons and descriptions to better explain when Vehicle Data, Vehicle Location, and Driving Data are being transmitted from your vehicle.
View change record →The updated privacy policy establishes a more structured disclosure framework with explicit California privacy rights information and cookie consent management. The revised terms now route California residents to supplemental privacy notices that explain collection practices and provide mechanisms to exercise privacy rights. The removal of specific language describing customer review collection processes and dealership moderation standards means these details are now consolidated into the main privacy notice rather than appearing in review-specific sections. You can access California-specific privacy rights and consent options through the links provided in the updated privacy notice.
View change record →This new provision elevates precise geolocation to its own dedicated high-severity provision, emphasizing Ford's collection of this data from both vehicles and mobile devices with explicit legal classification.
View full change record →Under this provision, Ford collects precise geolocation from connected vehicles and mobile devices; under CPRA and similar state laws, consumers in applicable jurisdictions may have the right to limit the use and disclosure of this sensitive personal information category.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
You can contact us in order to (1) update or correct your personally identifiable information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the personally identifiable information maintained about you...
Access information about you consistent with legal requirements. In addition, you may have the right in some cases to receive or have your electronic information transferred to another party.
"Precise geolocation is considered sensitive personal information under applicable law. We collect precise geolocation data from your connected vehicle and mobile device when you use our services.Excerpt from Ford's Privacy Policy
(1) REGULATORY LANDSCAPE: CPRA classifies precise geolocation as sensitive personal information requiring specific use limitation disclosures and, in some contexts, opt-out rights for use beyond the primary disclosed purpose.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision discloses collection of precise geolocation as a sensitive personal information category, which under CPRA and similar state laws may require specific consent mechanisms, disclosure obligations, and opt-out or opt-in rights distinct from general personal information.
Under this provision, Ford collects precise geolocation from connected vehicles and mobile devices; under CPRA and similar state laws, consumers in applicable jurisdictions may have the right to limit the use and disclosure of this sensitive personal information category.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Ford.