This analysis describes what Equifax's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational basis for continuous data collection across Equifax properties and authorizes the use of that data for behavioral targeting in advertising contexts. The authorization extends to third-party advertising partners, making this data collection a foundational operational practice for the service.
Users of Equifax websites and services operate under terms that authorize persistent tracking through multiple technologies and permit the sharing of behavioral data with advertising partners for cross-context advertising purposes. The provision applies to all website interactions without requiring affirmative consent mechanisms beyond continued use.
How other platforms handle this
Information from cookies and similar technologies. See our Cookies Policy for more information. Information we receive from our marketing partners, including in some instances what marketing content you viewed or the actions you take on and off our Sites and Apps, to better understand your preferenc...
function initMunchkin() { if (didInit === false) { didInit = true; Munchkin.init('479-KGM-236', { altIds: ['138-DRH-707'], }); } } var s = document.createElement('script'); s.type = 'text/javascript'; s.async = true; s.src = '//munchkin.marketo.net/munchkin.js';
Target reserves the right to change these Terms at any time. We will post notification of changes to these Terms on this page. Your continued use of the Target Services after any changes to these Terms constitutes your acceptance of the new Terms.
Monitoring
Equifax has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.
"We use cookies, web beacons, pixels, and other tracking technologies to collect information about your use of our websites and services. This information may include your IP address, browser type, device type, pages visited, time spent on pages, links clicked, and referring URL. We may use this information to personalize your experience, analyze trends, administer the website, track users' movements around the website, and gather demographic information. We and our advertising partners may use this information for cross-context behavioral advertising.— Excerpt from Equifax's Equifax Privacy Policy
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
Compliance Governance Intelligence
Need to monitor specific governance provisions?
Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
This provision establishes the operational basis for continuous data collection across Equifax properties and authorizes the use of that data for behavioral targeting in advertising contexts. The authorization extends to third-party advertising partners, making this data collection a foundational operational practice for the service.
Users of Equifax websites and services operate under terms that authorize persistent tracking through multiple technologies and permit the sharing of behavioral data with advertising partners for cross-context advertising purposes. The provision applies to all website interactions without requiring affirmative consent mechanisms beyond continued use.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Equifax.