This analysis describes what Equifax's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational basis for continuous data collection across Equifax properties and authorizes the use of that data for behavioral targeting in advertising contexts. The authorization extends to third-party advertising partners, making this data collection a foundational operational practice for the service.
Users of Equifax websites and services operate under terms that authorize persistent tracking through multiple technologies and permit the sharing of behavioral data with advertising partners for cross-context advertising purposes. The provision applies to all website interactions without requiring affirmative consent mechanisms beyond continued use.
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We and our third-party partners may use cookies, pixel tags, web beacons, and similar tracking technologies, including session replay tools, to collect information about your use of our Services, including pages visited, links clicked, and interactions with the platform.
Your use of the Services is also governed by our Privacy Policy, which is incorporated into these Terms by reference. By using the Services, you consent to the data collection and use practices described in the Privacy Policy. Roblox collects information you provide directly, information collected a...
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"We use cookies, web beacons, pixels, and other tracking technologies to collect information about your use of our websites and services. This information may include your IP address, browser type, device type, pages visited, time spent on pages, links clicked, and referring URL. We may use this information to personalize your experience, analyze trends, administer the website, track users' movements around the website, and gather demographic information. We and our advertising partners may use this information for cross-context behavioral advertising.— Excerpt from Equifax's Equifax Privacy Policy
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This provision establishes the operational basis for continuous data collection across Equifax properties and authorizes the use of that data for behavioral targeting in advertising contexts. The authorization extends to third-party advertising partners, making this data collection a foundational operational practice for the service.
Users of Equifax websites and services operate under terms that authorize persistent tracking through multiple technologies and permit the sharing of behavioral data with advertising partners for cross-context advertising purposes. The provision applies to all website interactions without requiring affirmative consent mechanisms beyond continued use.
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