The agreement grants eBay a non-exclusive, worldwide, perpetual, irrevocable, royalty-free, and sublicensable license to use any content users submit to the platform across all intellectual property rights categories, in any current or future media, in connection with providing and promoting eBay services.
This analysis describes what eBay's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision grants eBay a perpetual and irrevocable sublicensable license over user-submitted content, meaning content cannot be retracted from eBay's licensed use even after account closure or listing removal. The sublicensable-through-multiple-tiers structure authorizes eBay to pass content rights to third-party partners and downstream licensees.
The updated User Agreement incorporates additional policies and terms that were previously referenced separately, making them contractually binding conditions of service use. The agreement now explicitly states that continued use constitutes acceptance of all incorporated policies and additional terms posted on eBay's sites and applications. The updated language emphasizes that disputes are resolved through binding arbitration unless the user opts out according to section 19.B.9, and contains a waiver of class action rights. You can review which eBay entity contracts with you based on your jurisdiction (eBay Inc. for US, eBay UK Limited for UK, eBay GmbH for EU, and others listed) and locate the opt-out mechanism for arbitration in section 19.B.9 of the full agreement.
View change record →The Broad Content License Grant was renamed and now includes explicit language about sublicensability through multiple tiers and expanded uses including 'expansion' of services.
View full change record →Under this clause, any content a user posts on eBay, including product images, descriptions, and reviews, is licensed to eBay on a perpetual and irrevocable basis that survives account termination. The agreement authorizes eBay to sublicense this content through multiple tiers to third parties in connection with platform operations and promotion.
How other platforms handle this
"Content" means anything you or your Customers create or make available through the Service in connection with your Account, including your intellectual property (e.g. trademarks, trade names, service marks, and copyrighted works); the products or services you offer (e.g., courses, coaching, members...
By posting, uploading, inputting, providing or submitting your Content you grant Kit, its affiliated companies and necessary sublicensees permission to use your Content in connection with the operation of their Internet businesses including, without limitation, the rights to: copy, distribute, trans...
By submitting, sharing, or otherwise making User-Generated Content available through any of the Licensed Products, including by submitting User-Generated Content using UEFN, you grant Epic a royalty-free, perpetual, irrevocable, non-exclusive, sublicensable, worldwide license to use, reproduce, modi...
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"When you provide content using our Services (directly or indirectly), you grant us a non-exclusive, worldwide, perpetual, irrevocable, royalty-free, sublicensable (through multiple tiers) right to exercise any and all intellectual property rights (including copyright, trademark, database, and other intellectual property rights) you have in that content in connection with our provision, expansion, and promotion of our Services, in any media known now or developed in the future.— Excerpt from eBay's eBay User Agreement
(1) REGULATORY LANDSCAPE: This provision may require evaluation under GDPR and UK GDPR for EU and UK users to the extent content constitutes personal data, as an irrevocable perpetual license may interact with the right to erasure under those frameworks. The FTC Act may apply if the scope of the license is not adequately disclosed to consumers prior to content submission. (2) GOVERNANCE EXPOSURE: Medium. The perpetual and irrevocable nature of the license and the sublicensable-through-multiple-tiers structure create ongoing content rights obligations for users even after platform departure, and may complicate data deletion requests for EU and UK users. (3) JURISDICTION FLAGS: EU and UK residents may have erasure rights under GDPR that interact with the perpetual license grant; how eBay reconciles the license with deletion requests is not addressed in this provision. California residents may have rights under CCPA regarding personal information embedded in user-submitted content. (4) CONTRACT AND VENDOR IMPLICATIONS: Business account holders, particularly those with proprietary product imagery or branded content, should assess whether this license scope is consistent with their intellectual property protection posture. The sublicensable structure means content may reach third parties not directly identified in the agreement. (5) COMPLIANCE CONSIDERATIONS: Legal teams should map what categories of content are subject to this license, assess whether the license scope is adequately disclosed at point of content submission, and evaluate whether deletion request workflows account for the irrevocable nature of the license grant as applied to EU and UK users.
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This provision grants eBay a perpetual and irrevocable sublicensable license over user-submitted content, meaning content cannot be retracted from eBay's licensed use even after account closure or listing removal. The sublicensable-through-multiple-tiers structure authorizes eBay to pass content rights to third-party partners and downstream licensees.
Under this clause, any content a user posts on eBay, including product images, descriptions, and reviews, is licensed to eBay on a perpetual and irrevocable basis that survives account termination. The agreement authorizes eBay to sublicense this content through multiple tiers to third parties in connection with platform operations and promotion.
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