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This clause establishes the operational framework for cross-device and cross-platform data aggregation by third-party analytics entities, clarifying that EA's services enable data combination activities that extend beyond EA's direct collection and operate under external privacy governance.
Users' interaction data with EA services may be combined with independently collected data by analytics providers across multiple devices and platforms. The terms apply as written upon continued use of the service, meaning users operate under a framework where third-party data linkage occurs pursuant to those providers' separate privacy policies rather than solely EA's privacy policy.
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"Third-party analytics technologies integrated into our Services may (including SDK [Software Development Kit] and API [Application Program Interface] integrations) combine the information they collect in connection with your use of EA's Services with information they have independently collected over time and/or across different platforms. Many of these companies collect and use information pursuant to their own privacy policies.— Excerpt from EA's EA Privacy and Cookie Policy
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This clause establishes the operational framework for cross-device and cross-platform data aggregation by third-party analytics entities, clarifying that EA's services enable data combination activities that extend beyond EA's direct collection and operate under external privacy governance.
Users' interaction data with EA services may be combined with independently collected data by analytics providers across multiple devices and platforms. The terms apply as written upon continued use of the service, meaning users operate under a framework where third-party data linkage occurs pursuant to those providers' separate privacy policies rather than solely EA's privacy policy.
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