What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://tos.ea.com/legalapp/WEBPRIVACYAPPENDIX/US/en/PC/', 'difficulty': 'DIFFICULT', 'action_type': 'OPT_OUT_ARBITRATION', 'instructions': "Visit privacyappendix.ea.com to view the list of third-party analytics companies operating in EA's services and follow individual opt-out links for each company where available.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': "The FTC has authority over EA and analytics vendors' cross-platform data aggregation practices under FTC Act Section 5 and actively enforces against opaque SDK data combination practices.", 'complaint_url': 'https://reportfraud.ftc.gov/'}

What is the severity of this clause?

ConductAtlas classifies this Third-Party Analytics Cross-Device Data Combination clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Third-Party Analytics Cross-Device Data Combination — EA

Share 𝕏 Share in Share 🔒 PDF

What it is

Analytics companies embedded in EA's games and websites can combine your EA gaming data with information they've collected about you on other websites and apps, building a detailed cross-platform profile of your behavior.

Consumer impact (what this means for users)

Your personal data generated while playing EA games is shared with third-party analytics companies who merge it with behavioral data they've collected from you across other websites and apps, creating a comprehensive cross-platform profile beyond EA's control or this policy's protections.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Opt Out of Arbitration

Visit privacyappendix.ea.com to view the list of third-party analytics companies operating in EA's services and follow individual opt-out links for each company where available.

Cross-platform context

See how other platforms handle Third-Party Analytics Cross-Device Data Combination and similar clauses.

Compare across platforms →

Need full compliance memos? See Professional →

Why it matters (compliance & risk perspective)

When third-party analytics companies combine EA's data about you with their own cross-platform data, they create profiles that are far more detailed than either source alone — and these profiles are governed by the third party's own privacy policy, not EA's.

View original clause language

Third-party analytics technologies integrated into our Services may (including SDK [Software Development Kit] and API [Application Program Interface] integrations) combine the information they collect in connection with your use of EA's Services with information they have independently collected over time and/or across different platforms. Many of these companies collect and use information pursuant to their own privacy policies.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: This provision implicates GDPR Arts. 13 and 26 (joint controller obligations if analytics vendors and EA jointly determine purposes and means of processing); CCPA/CPRA §1798.140 (definition of 'business purpose' and whether cross-platform analytics constitutes a sale or sharing); FTC Act Section 5 and the FTC's 2022 Commercial Surveillance Policy Statement (specifically addressing SDK data aggregation); and the EU's Digital Markets Act if EA or analytics vendors qualify as gatekeepers. The FTC and EU/EEA DPAs hold enforcement authority.

🔒

Compliance intelligence locked

Regulatory citations, enforcement risk, and due diligence action items.

Watcher $9.99/mo Professional $149/mo

Watcher: regulatory citations. Professional: full compliance memo.

Applicable agencies

FTC

The FTC has authority over EA and analytics vendors' cross-platform data aggregation practices under FTC Act Section 5 and actively enforces against opaque SDK data combination practices.
File a complaint →

Provision details

Document information

Document

EA Privacy and Cookie Policy

Entity

Document last updated

April 29, 2026

Tracking information

First tracked

March 20, 2026

Last verified

April 28, 2026

Record ID

CA-P-003686

Document ID

CA-D-00306

Evidence Provenance

Source URL

https://tos.ea.com/legalapp/WEBPRIVACY/US/en/PC/

Wayback Machine

View archived versions →

SHA-256

6ef6b6ee185c651b01773460745644b56ff636b96bffeda4b0f814ee02ec3cac

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: EA | Document: EA Privacy and Cookie Policy | Record: CA-P-003686
Captured: 2026-03-20 04:18:30 UTC | SHA-256: 6ef6b6ee185c651b…
URL: https://conductatlas.com/platform/ea/ea-privacy-and-cookie-policy/third-party-analytics-cross-device-data-combination/
Accessed: May 2, 2026

Classification

Severity

High

Third-Party Analytics Cross-Device Data Combination