This analysis describes what EA's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause operationalizes EA's data processing framework by specifying the regulatory compliance mechanisms that authorize collection and use of personal information. By documenting multiple legal bases, the provision establishes the procedural foundation for EA's data handling practices across regulated jurisdictions.
The provision describes the bases under which EA processes user data, including consent-based processing for cookies and marketing, legitimate interest processing for customer service and fraud prevention, and contractual necessity for account creation and service delivery. Users' data handling treatment depends on which legal basis applies to specific processing activities.
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"If you are a resident of the European Economic Area (EEA) or of a jurisdiction where similar legal requirements may apply such as Brazil, Switzerland, and the United Kingdom, we rely on a number of legal bases to process information about you. We will process information about you where we have your consent, where we have a legitimate interest to do so, where the processing is necessary for the performance of a contract with you, and/or where we have a legal obligation to process your information. For example, we typically rely on: consent when placing cookies on your device on the web (through our cookie consent manager), to send you email marketing, or to deliver third-party targeted advertising to you on our Services; our legitimate interests to process your information when providing you with customer service support, to serve targeted EA marketing of our Services, or for fraud prevention and security purposes; and on contractual necessity to process information when you create an EA Account or otherwise use our Services to enable us to provide you with our Services.— Excerpt from EA's EA Privacy and Cookie Policy
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This clause operationalizes EA's data processing framework by specifying the regulatory compliance mechanisms that authorize collection and use of personal information. By documenting multiple legal bases, the provision establishes the procedural foundation for EA's data handling practices across regulated jurisdictions.
The provision describes the bases under which EA processes user data, including consent-based processing for cookies and marketing, legitimate interest processing for customer service and fraud prevention, and contractual necessity for account creation and service delivery. Users' data handling treatment depends on which legal basis applies to specific processing activities.
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