Betterment · Betterment Privacy Policy · View original document ↗

Advertising Technology May Constitute Sale or Share

High severity High confidence Explicitdocumentlanguage Common · 285 of 352 platforms
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This analysis describes what Betterment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause is consequential because it acknowledges that Betterment's advertising technology practices may trigger legal protections afforded to consumers under State Privacy Laws governing the sale or sharing of personal information.

Recent Activity

This document changed recently

Medium Jul 1, 2026

The updated policy discloses a new Fully Paid Securities Lending program through Apex Clearing, under which Betterment will share customer personal information and account details with Apex if customers choose to participate. The revised terms also establish that generative AI service providers have committed that personal information will not be used for model training. For customers participating in promotional offers requiring offline fulfillment, the policy now explicitly states that personal information including mailing address may be shared with third-party partners. You can review the FPSL Program supplemental disclosures for details about the securities lending arrangement, or choose not to participate in the program.

View change record →

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 4382 other provisions on other platforms.

Consumer impact (what this means for users)

Users of Betterment's website may have their information treated as sold or shared under applicable State Privacy Laws as a result of Betterment's advertising technology.

How other platforms handle this

Lime Medium

if you are accessing and using Lime Services under a corporate account...you acknowledge and agree that Lime may share certain of your usage information with whomever provided you with access to the Lime Services

Ancestry Medium

Under Section 1798.83, Ancestry currently does not share any Personal Information with third parties for their own direct marketing purposes.

Adobe Medium

The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.

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▸ View Original Clause Language DOCUMENT RECORD
"
We do use advertising technology on our website, which under some State Privacy Laws may be considered a "sale" or "share" of your information.

— Excerpt from Betterment's Betterment Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FCRA
United States Federal
FTC Act Section 5
United States Federal
GLBA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Betterment Privacy Policy
Entity
Betterment
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-033680
Document ID
CA-D-00212
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
df9007de0116b44d59a962d403db6317e4d20f0524c8a751245d816e233a75d6
Analysis generated
July 9, 2026 06:49 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Betterment
Document: Betterment Privacy Policy
Record ID: CA-P-033680
Captured: 2026-07-09 06:49:57 UTC
SHA-256: df9007de0116b44d…
URL: https://conductatlas.com/platform/betterment/betterment-privacy-policy/provision/CA-P-033680/advertising-technology-may-constitute-sale-or-share/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Betterment's Advertising Technology May Constitute Sale or Share clause do?

The clause is consequential because it acknowledges that Betterment's advertising technology practices may trigger legal protections afforded to consumers under State Privacy Laws governing the sale or sharing of personal information.

How does this clause affect you?

Users of Betterment's website may have their information treated as sold or shared under applicable State Privacy Laws as a result of Betterment's advertising technology.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 285 platforms. See the full comparison.

Is ConductAtlas affiliated with Betterment?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Betterment.