Provision record
Betterment · Betterment Privacy Policy · View original document ↗

Advertising Technology May Constitute Sale or Share

High confidence Common · 280 of 343 platforms

Key Facts · in the document’s own words

May Betterment's use of advertising technology be considered a 'sale' or 'share' of user information under some State Privacy Laws?
“We do use advertising technology on our website, which under some State Privacy Laws may be considered a "sale" or "share" of your information.”
Version CA-V-004360, captured July 1, 2026 · live source ↗
Our reading, not the document’s words
Betterment's use of advertising technology on its website may be considered a 'sale' or 'share' of user information under some State Privacy Laws.
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This analysis describes what Betterment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

The clause is consequential because it acknowledges that Betterment's advertising technology practices may trigger legal protections afforded to consumers under State Privacy Laws governing the sale or sharing of personal information.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Users of Betterment's website may have their information treated as sold or shared under applicable State Privacy Laws as a result of Betterment's advertising technology.

How other platforms handle this

OpenAI

Applicable subprocessors may run security and safety classifiers on web pages and share results with OpenAI.

Cohere

in the case of Cohere, to potential assignees, acquirers or successors of Cohere if and to the extent such persons need to know such Confidential Information in connection with a potential sale, merger, amalgamation or other corporate transaction...

ActiveCampaign

If any portion of ActiveCampaign is sold, Contact Data may be part of the business assets we transfer. Contact Data also may be disclosed if ActiveCampaign is considering or completes the financing, securitization, insuring, sale, assignment or other transfer...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We do use advertising technology on our website, which under some State Privacy Laws may be considered a "sale" or "share" of your information.

Excerpt from Betterment's Privacy Policy

Provision details

Document information
Document
Betterment Privacy Policy
Entity
Betterment
Date stated by the document
June 30, 2026
As printed in Betterment’s text (version CA-V-004360), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
March 19, 2026
Text quoted from version
CA-V-004360, captured July 1, 2026
Record ID
CA-P-033680
Document ID
CA-D-000212
Evidence Provenance
Source URL
Wayback Machine
Extracted-text SHA-256 (version CA-V-004360)
a98f8c81f284587ccce03745e2d8ebe90917c85240679c66b3037b27826b7138
Analysis generated
July 9, 2026 06:49 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-004360, captured July 1, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: Betterment
Document: Betterment Privacy Policy
Record ID: CA-P-033680
Version: CA-V-004360
Captured: 2026-07-01 00:31:18 UTC
SHA-256: a98f8c81f284587c…
URL: https://conductatlas.com/platform/betterment/betterment-privacy-policy/provision/CA-P-033680/advertising-technology-may-constitute-sale-or-share/
Accessed: Oct. 23, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does Betterment's Advertising Technology May Constitute Sale or Share clause do?

The clause is consequential because it acknowledges that Betterment's advertising technology practices may trigger legal protections afforded to consumers under State Privacy Laws governing the sale or sharing of personal information.

How does this clause affect you?

Users of Betterment's website may have their information treated as sold or shared under applicable State Privacy Laws as a result of Betterment's advertising technology.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with Betterment?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Betterment.