California residents have the right to access, delete, correct, and opt out of the sale or sharing of their personal information, and can exercise these rights by emailing Betterment or using the opt-out link on the website.
This analysis describes what Betterment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
These rights give California users meaningful control over their sensitive financial data, including the ability to stop Betterment from sharing it with advertising and analytics partners.
Interpretive note: The interaction between GLBA's partial CCPA exemption and the full suite of rights asserted in this provision may affect the practical scope of rights available for certain categories of financial data.
The updated policy discloses a new Fully Paid Securities Lending program through Apex Clearing, under which Betterment will share customer personal information and account details with Apex if customers choose to participate. The revised terms also establish that generative AI service providers have committed that personal information will not be used for model training. For customers participating in promotional offers requiring offline fulfillment, the policy now explicitly states that personal information including mailing address may be shared with third-party partners. You can review the FPSL Program supplemental disclosures for details about the securities lending arrangement, or choose not to participate in the program.
View change record →Previous version had empty excerpt, current version now includes detailed enumeration of CCPA/CPRA rights with specific reference to correction rights and sensitive personal information limitations.
View full change record →If you are a California resident, you can request that Betterment stop sharing your financial and personal data with third parties for advertising or cross-context behavioral purposes, and you can request access to or deletion of the data Betterment holds about you.
How other platforms handle this
When you use them, we'll validate your request by verifying your identity (for example, by confirming that you're signed in to your Google Account).
Not be Discriminated Against by us for exercising your privacy rights.
You may contact our privacy team with any requests of disclosure, correction, or deletion of your personal information. You may also request suspension of use or suspension of sharing of your personal information with certain third parties.
"If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA): The right to know what personal information we collect, use, disclose, and sell. The right to delete your personal information. The right to correct inaccurate personal information. The right to opt out of the sale or sharing of your personal information. The right to limit the use and disclosure of sensitive personal information. You may exercise these rights by contacting us at privacy@betterment.com or by using the Do Not Sell or Share My Personal Information link on our website.Excerpt from Betterment's Privacy Policy
1) REGULATORY LANDSCAPE: This provision directly addresses CCPA and CPRA obligations.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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These rights give California users meaningful control over their sensitive financial data, including the ability to stop Betterment from sharing it with advertising and analytics partners.
If you are a California resident, you can request that Betterment stop sharing your financial and personal data with third parties for advertising or cross-context behavioral purposes, and you can request access to or deletion of the data Betterment holds about you.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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