Betterment uses your browsing and behavioral data to serve targeted advertisements across different websites and platforms, but you can opt out of this practice.
This analysis describes what Betterment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational framework for cross-context behavioral advertising practices and specifies the mechanism through which users can restrict participation in these advertising programs. The availability of opt-out controls creates a procedural pathway for users to modify their data usage within the advertising program.
The updated policy discloses a new Fully Paid Securities Lending program through Apex Clearing, under which Betterment will share customer personal information and account details with Apex if customers choose to participate. The revised terms also establish that generative AI service providers have committed that personal information will not be used for model training. For customers participating in promotional offers requiring offline fulfillment, the policy now explicitly states that personal information including mailing address may be shared with third-party partners. You can review the FPSL Program supplemental disclosures for details about the securities lending arrangement, or choose not to participate in the program.
View change record →Removal of this specific provision eliminates explicit mention of cross-context behavioral advertising opt-out rights, though these protections may be addressed in the expanded tracking technologies disclosure.
View full change record →Your behavioral data may be used to target you with personalized ads across the web; however, California residents and others have the right to opt out of this use of their data.
How other platforms handle this
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Please note that if you have a legally-recognized browser-based opt out preference signal turned on via your device browser, (e.g., global privacy control) we recognize such preference in accordance with applicable law.
California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.
"Betterment shares personal information with marketing vendors for the commercial purpose of placing relevant content and advertisements for you on our own websites and apps, as well as other websites, online media channels, and apps. You may opt out of the use of cookies and pixels for behavioral advertising through the privacy controls on the Betterment website.Excerpt from Betterment's Privacy Policy
Cross-context behavioral advertising triggers opt-out obligations under CPRA for California residents and may implicate similar requirements under other state privacy laws.
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause establishes the operational framework for cross-context behavioral advertising practices and specifies the mechanism through which users can restrict participation in these advertising programs. The availability of opt-out controls creates a procedural pathway for users to modify their data usage within the advertising program.
Your behavioral data may be used to target you with personalized ads across the web; however, California residents and others have the right to opt out of this use of their data.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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