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This provision operationalizes compliance with the Children's Online Privacy Protection Act (COPPA) and establishes App Store review standards for child-directed applications. It restricts the monetization and data collection mechanisms available to developers distributing children's apps through Apple's platform.
The updated guidelines state that developers must ensure kids receive age-appropriate experiences within their apps and must remove user-generated content that violates the guidelines, terms of service, or community standards. Under the revised policy, if Apple identifies policy-violating content, the developer will be asked to remove it and provide a compliance improvement plan. Based on the developer's response, the app may be removed from the App Store until compliance is demonstrated. This establishes a formal escalation pathway where developer inaction or inadequate remediation can result in app suspension or removal.
View change record →For users of children's apps distributed through the App Store, this provision restricts the collection of personal data and prohibits targeted advertising or behavioral analytics, unless explicit verifiable parental consent has been obtained. Apps that do not comply with these restrictions are ineligible for distribution in the Kids Category.
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"Apps in the Kids Category and apps intended for children must not include third-party advertising or analytics. You may not collect, transmit, or use personal information from a child (such as name, address, email, location, photos, videos, drawings, chat, other personal information, or persistent identifiers used to identify a child or device) without appropriate consent from a verifiable adult.— Excerpt from Apple's Apple App Store Review Guidelines
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This provision operationalizes compliance with the Children's Online Privacy Protection Act (COPPA) and establishes App Store review standards for child-directed applications. It restricts the monetization and data collection mechanisms available to developers distributing children's apps through Apple's platform.
For users of children's apps distributed through the App Store, this provision restricts the collection of personal data and prohibits targeted advertising or behavioral analytics, unless explicit verifiable parental consent has been obtained. Apps that do not comply with these restrictions are ineligible for distribution in the Kids Category.
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