Amplitude · Amplitude Terms of Service · View original document ↗

Intellectual Property and Customer Data Ownership

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This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

While customer data ownership is preserved, the broad license grant allows Amplitude to process all Customer Data to provide the service, and Amplitude retains all IP rights in platform improvements — even those derived from aggregated customer usage patterns.

Consumer impact (what this means for users)

Businesses using Amplitude retain ownership of the customer behavioral data they send to the platform, but Amplitude separately collects Operational Data about how the platform is used and may use this for its own product development and business purposes. The limitation of liability clause caps Amplitude's financial exposure to fees paid in the preceding twelve months, which may be significantly lower than the value of disruption or data loss a business could experience. You can review and negotiate the separate Data Processing Agreement before signing, as it governs the most material data protection obligations.

How other platforms handle this

Weights & Biases Medium

As between the parties, Customer owns all right, title, and interest in and to the Customer Data. Customer hereby grants W&B a non-exclusive, worldwide, royalty-free license to use, copy, store, transmit, and display Customer Data solely as necessary to provide the Services to Customer and as permit...

Duo Security Medium

As between Customer and Duo, Duo retains all right, title, and interest in and to the Service, including all intellectual property rights therein. Customer grants Duo a limited, non-exclusive, royalty-free license to use Customer Data solely to the extent necessary to provide the Service. No rights ...

Activision Medium

PLEASE READ THIS AGREEMENT CAREFULLY BEFORE INSTALLING OR USING THIS SOFTWARE PROGRAM. IF YOU DO NOT AGREE WITH ALL OF THE TERMS OF THIS AGREEMENT, YOU MAY NOT INSTALL OR OTHERWISE ACCESS THE SOFTWARE.

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▸ View Original Clause Language DOCUMENT RECORD
"
As between the parties, Customer retains all right, title, and interest in and to Customer Data. Customer grants Amplitude a non-exclusive, worldwide, royalty-free license to use, copy, transmit, and display Customer Data solely to the extent necessary to provide the Services. Amplitude retains all right, title, and interest in and to the Services, including all improvements, enhancements, or modifications thereto.

— Excerpt from Amplitude's Amplitude Terms of Service

Provision details

Document information
Document
Amplitude Terms of Service
Entity
Amplitude
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 10, 2026
Record ID
CA-P-005762
Document ID
CA-D-00701
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
817b215ec9c2d62f8a06d9cdbf2578bcd2420a5bb576a8c3d47d42c01f7028ab
Analysis generated
May 8, 2026 00:14 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Amplitude
Document: Amplitude Terms of Service
Record ID: CA-P-005762
Captured: 2026-05-08 00:14:28 UTC
SHA-256: 817b215ec9c2d62f…
URL: https://conductatlas.com/platform/amplitude/amplitude-terms-of-service/intellectual-property-and-customer-data-ownership/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Amplitude's Intellectual Property and Customer Data Ownership clause do?

While customer data ownership is preserved, the broad license grant allows Amplitude to process all Customer Data to provide the service, and Amplitude retains all IP rights in platform improvements — even those derived from aggregated customer usage patterns.

Is ConductAtlas affiliated with Amplitude?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amplitude.