Amplitude · Amplitude Terms of Service · View original document ↗

Amplitude Use of Aggregated and Anonymized Data

Medium severity Unique · 0 of 325 platforms
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This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

While the data is described as anonymized, the breadth of behavioral data Amplitude processes means there is a residual re-identification risk, and customers cannot opt out of this use of their data.

Consumer impact (what this means for users)

Businesses using Amplitude retain ownership of the customer behavioral data they send to the platform, but Amplitude separately collects Operational Data about how the platform is used and may use this for its own product development and business purposes. The limitation of liability clause caps Amplitude's financial exposure to fees paid in the preceding twelve months, which may be significantly lower than the value of disruption or data loss a business could experience. You can review and negotiate the separate Data Processing Agreement before signing, as it governs the most material data protection obligations.

How other platforms handle this

Walgreens Medium

We may use and share de-identified or aggregated information for any purpose, including research and analytics. We maintain and use de-identified data without attempting to re-identify it.

Mixpanel Medium

Mixpanel may use aggregated or de-identified data derived from customer event data for its own purposes, including improving its services, developing new features, and generating analytics insights, provided that such data cannot reasonably be used to identify individual users.

Waze Medium

We may use aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for any purpose, including sharing it with partners, advertisers, and other third parties. This information is not subject to the restrictions in this Privacy Policy.

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▸ View Original Clause Language DOCUMENT RECORD
"
Notwithstanding anything to the contrary, Amplitude may collect, use, and disclose data derived from Customer's use of the Services in an aggregated and anonymized manner, including to compile statistical and performance information related to the provision and operation of the Services, and to improve and enhance the Services.

— Excerpt from Amplitude's Amplitude Terms of Service

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Amplitude Terms of Service
Entity
Amplitude
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 10, 2026
Record ID
CA-P-005759
Document ID
CA-D-00701
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
817b215ec9c2d62f8a06d9cdbf2578bcd2420a5bb576a8c3d47d42c01f7028ab
Analysis generated
May 8, 2026 00:14 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Amplitude
Document: Amplitude Terms of Service
Record ID: CA-P-005759
Captured: 2026-05-08 00:14:28 UTC
SHA-256: 817b215ec9c2d62f…
URL: https://conductatlas.com/platform/amplitude/amplitude-terms-of-service/amplitude-use-of-aggregated-and-anonymized-data/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Amplitude's Amplitude Use of Aggregated and Anonymized Data clause do?

While the data is described as anonymized, the breadth of behavioral data Amplitude processes means there is a residual re-identification risk, and customers cannot opt out of this use of their data.

Is ConductAtlas affiliated with Amplitude?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amplitude.