Amplitude · Amplitude Terms of Service · View original document ↗

Amplitude Use of Aggregated and Anonymized Data

Medium severity Unique · 0 of 343 platforms
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This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This clause establishes a separate data use pathway independent of customer-specific data restrictions, permitting the service provider to extract and utilize insights from customer activity for operational analytics and product development purposes through aggregation and anonymization processes.

Consumer impact (what this means for users)

The provision grants Amplitude rights to process usage data into anonymized, aggregated formats for internal analytics, service improvement, and statistical reporting, operating independently from restrictions that may apply to identifiable customer data. Users do not retain rights to restrict this aggregated and anonymized data use.

How other platforms handle this

Mixpanel Medium

Mixpanel may use aggregated or de-identified data derived from customer event data for its own purposes, including improving its services, developing new features, and generating analytics insights, provided that such data cannot reasonably be used to identify individual users.

LinkedIn Medium

We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...

Fiverr Medium

We may de-identify or aggregate your personal information so that it can no longer reasonably identify you, and use such de-identified or aggregated data for any purpose, including sharing with third parties for research, analytics, and marketing purposes, without restriction.

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▸ View Original Clause Language DOCUMENT RECORD
"
Notwithstanding anything to the contrary, Amplitude may collect, use, and disclose data derived from Customer's use of the Services in an aggregated and anonymized manner, including to compile statistical and performance information related to the provision and operation of the Services, and to improve and enhance the Services.

— Excerpt from Amplitude's Amplitude Terms of Service

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Amplitude Terms of Service
Entity
Amplitude
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 10, 2026
Record ID
CA-P-005759
Document ID
CA-D-00701
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
817b215ec9c2d62f8a06d9cdbf2578bcd2420a5bb576a8c3d47d42c01f7028ab
Analysis generated
May 8, 2026 00:14 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Amplitude
Document: Amplitude Terms of Service
Record ID: CA-P-005759
Captured: 2026-05-08 00:14:28 UTC
SHA-256: 817b215ec9c2d62f…
URL: https://conductatlas.com/platform/amplitude/amplitude-terms-of-service/amplitude-use-of-aggregated-and-anonymized-data/
Accessed: July 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Amplitude's Amplitude Use of Aggregated and Anonymized Data clause do?

This clause establishes a separate data use pathway independent of customer-specific data restrictions, permitting the service provider to extract and utilize insights from customer activity for operational analytics and product development purposes through aggregation and anonymization processes.

How does this clause affect you?

The provision grants Amplitude rights to process usage data into anonymized, aggregated formats for internal analytics, service improvement, and statistical reporting, operating independently from restrictions that may apply to identifiable customer data. Users do not retain rights to restrict this aggregated and anonymized data use.

Is ConductAtlas affiliated with Amplitude?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amplitude.