Amazon collects an exceptionally broad range of personal data including voice recordings, precise geolocation, biometric-adjacent inferences, financial information, and detailed browsing and purchase history, and uses this data for advertising both on and off Amazon's platforms. This data is shared with Amazon's large network of affiliates, third-party sellers, and advertising partners, meaning your personal information flows well beyond Amazon's own services. You can opt out of interest-based advertising at amazon.com/adpreferences and review and delete Alexa voice recordings in the Alexa Privacy Settings within the Amazon app.
How other platforms handle this
We retain your personal information for as long as necessary to provide you with our products and services, comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention period depends on the type of information and the purposes for which it is used.
We retain your Personal Information for as long as is reasonably necessary to provide services to you, for our legitimate business purposes, and to comply with our legal and regulatory obligations. If you close your account with us, we will continue to retain your Personal Information as necessary t...
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, ...
The absence of specific retention periods means Amazon may retain your purchase history, browsing data, and behavioral profiles indefinitely while your account remains open, which exceeds data minimization standards required under GDPR.