When you post a review, photo, or other content on Amazon, you give Amazon a permanent, free, worldwide license to use, modify, and share that content in any medium, including allowing Amazon to sublicense it to others.
This analysis describes what Amazon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The license is perpetual and irrevocable, meaning Amazon retains rights to submitted content even if a user deletes their account or removes the content from the platform.
Removal of explicit broad content licensing provision could indicate less aggressive user-generated content claims in updated terms.
View full change record →Any content submitted to Amazon, including product reviews, photos, and other user-generated material, may be used, modified, adapted, and sublicensed by Amazon in any media worldwide indefinitely. The irrevocable nature of the license means this right persists regardless of account status.
How other platforms handle this
By submitting content to Target, you grant Target a non-exclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content throughout the world in any media.
You hereby grant Substack a license to translate, modify, reproduce, and otherwise act with respect to your Posts to enable us to provide, improve, and notify you about new features within Substack. You understand and agree that we may need to make changes to your Posts to conform and adapt those Po...
By posting content to Medium, you give us a nonexclusive, royalty-free, worldwide, fully paid, and sublicensable license to use, reproduce, modify, distribute, publish, translate, publicly perform and display your content and any name, username or likeness provided in connection with your content in...
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"If you do post content or submit material, and unless we indicate otherwise, you grant Amazon a nonexclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content throughout the world in any media. You grant Amazon and sublicensees the right to use the name that you submit in connection with such content, if they choose.— Excerpt from Amazon's Amazon Conditions of Use
(1) REGULATORY LANDSCAPE: This provision interacts with copyright law (17 U.S.C.) as users are granting a broad copyright license over original creative works they submit. The FTC's guidelines on endorsements and testimonials may engage with how Amazon uses submitted reviews. GDPR and CCPA may interact with this provision to the extent submitted content constitutes personal data, as the perpetual license assertion may need to be reconciled with data subject deletion rights under those frameworks. (2) GOVERNANCE EXPOSURE: Medium. The perpetual, irrevocable, sublicensable scope of the license is broad. Enterprise customers or professional creators who submit proprietary content should evaluate whether this license scope is consistent with their IP ownership policies. The sublicensability right means Amazon may authorize third parties to use submitted content without additional notice. (3) JURISDICTION FLAGS: EU users may have data subject rights under GDPR (including the right to erasure) that interact with the perpetual license assertion where submitted content constitutes personal data. The practical reconciliation between an irrevocable IP license and a GDPR deletion request is legally uncertain and may require case-by-case assessment. (4) CONTRACT AND VENDOR IMPLICATIONS: B2B customers and sellers who submit product descriptions, images, or other materials to Amazon's platform should assess whether this license clause is consistent with their IP ownership and confidentiality obligations. The sublicensability right may affect downstream IP chain-of-title in commercial contexts. (5) COMPLIANCE CONSIDERATIONS: Organizations that submit branded or proprietary content to Amazon should review this clause against their IP management policies. Where submitted content includes personal data (e.g., photos of individuals), the interaction with GDPR erasure rights and CCPA deletion rights warrants legal review.
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The license is perpetual and irrevocable, meaning Amazon retains rights to submitted content even if a user deletes their account or removes the content from the platform.
Any content submitted to Amazon, including product reviews, photos, and other user-generated material, may be used, modified, adapted, and sublicensed by Amazon in any media worldwide indefinitely. The irrevocable nature of the license means this right persists regardless of account status.
ConductAtlas has identified this type of provision across 5 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amazon.