When you post a product review, photo, or other content on Target's site, you give Target permanent permission to use, modify, and share that content anywhere and in any format, for free, forever.
This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The license is described as perpetual and irrevocable, meaning Target can continue using your submitted content even if you later delete your account or request removal of the content.
Interpretive note: The exact verbatim license text was not fully visible in the truncated document; the scope and sublicensability terms are inferred from standard industry practice and partial document signals.
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Any review, photo, or other content you submit to Target may be used, republished, or modified by Target permanently and without compensation, even after you close your account or ask for it to be removed.
How other platforms handle this
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If you do post content or submit material, and unless we indicate otherwise, you grant Amazon a nonexclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content t...
By submitting content to any TransUnion website or service, you grant TransUnion a royalty-free, worldwide, perpetual, irrevocable, non-exclusive license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content in any media.
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"By submitting content to Target, you grant Target a non-exclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content throughout the world in any media.— Excerpt from Target's Target Terms and Conditions
REGULATORY LANDSCAPE: This provision engages the FTC Act insofar as the breadth of the license grant must be adequately disclosed at the point of content submission to avoid deceptive practice claims. State consumer protection laws, particularly California's UCL and CLRA, may scrutinize whether the perpetual and irrevocable framing is clearly disclosed to consumers in a manner consistent with reasonable expectations. Copyright law underlies the mechanics of this license; the user retains ownership but grants an effectively unlimited license. GOVERNANCE EXPOSURE: Medium. Perpetual content licenses are common in consumer-facing platforms, but the irrevocable framing combined with sublicensability creates meaningful exposure if content is used in ways consumers did not anticipate, such as in advertising or third-party marketing materials. The FTC has addressed endorsement and testimonial disclosure requirements that could interact with how Target uses submitted reviews commercially. JURISDICTION FLAGS: California residents may have stronger arguments under state privacy and consumer protection law if the content license is used in a manner that implicates right of publicity or if the disclosure at the point of submission is inadequate. Illinois right of publicity statutes may apply if user photos are used in commercial contexts. CONTRACT AND VENDOR IMPLICATIONS: The sublicensability of this license means Target may pass rights to user content to third-party vendors, advertising partners, or service providers without additional user consent. Vendor agreements should confirm downstream content use is within the scope of the license and compliant with applicable endorsement and privacy regulations. COMPLIANCE CONSIDERATIONS: Compliance teams should confirm that the content license grant is clearly disclosed at the point of submission (e.g., at the review or photo upload interface) and not only in the general terms. The FTC Endorsement Guides require that material connections be disclosed when testimonials or reviews are used commercially; if Target uses submitted reviews in advertising, additional disclosure obligations may apply.
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The license is described as perpetual and irrevocable, meaning Target can continue using your submitted content even if you later delete your account or request removal of the content.
Any review, photo, or other content you submit to Target may be used, republished, or modified by Target permanently and without compensation, even after you close your account or ask for it to be removed.
ConductAtlas has identified this type of provision across 5 platforms. See the full comparison.
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