Amazon collects your precise geographic location to deliver location-based ads and search results, but you can limit this by changing your device's location settings.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes Amazon's operational authority to process location data as part of service delivery and establishes the mechanism through which users can restrict such collection, affecting the scope of data processed during marketplace use.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
View change record →Amazon collects your precise location data and uses it for advertising targeting — this can reveal sensitive information about your daily life including where you live, work, worship, or receive medical care.
How other platforms handle this
You may give us your Identity Data, Contact Data, Financial Data, Profile Data, and other information by filling in forms or by corresponding with us by post, phone, e-mail or otherwise.
NIM container releases that collect data, collect it for the following purposes: (a) to properly configure and optimize products for use with Software; and (b) to improve NVIDIA products and services.
Some of our ad partners may also enable us to collect similar data directly from their website or app by integrating our or our affiliates' advertising technology.
"We collect and use your location information to provide location-based services, such as advertising and search results based on your location. You can choose not to provide your precise location by adjusting the location settings on your device.Excerpt from Amazon Marketplace's Amazon Privacy Notice
REGULATORY FRAMEWORK: CCPA/CPRA §1798.121 classifies precise geolocation as sensitive personal information requiring opt-in consent or opt-out rights.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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The provision establishes Amazon's operational authority to process location data as part of service delivery and establishes the mechanism through which users can restrict such collection, affecting the scope of data processed during marketplace use.
Amazon collects your precise location data and uses it for advertising targeting — this can reveal sensitive information about your daily life including where you live, work, worship, or receive medical care.
ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amazon Marketplace.