Amazon Marketplace · Amazon Privacy Notice · View original document ↗

Children's Privacy and COPPA

High severity Rare · 1 of 325 platforms
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This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes Amazon's operational compliance framework with the Children's Online Privacy Protection Act (COPPA), which governs data collection practices for users under 13. The clause defines Amazon's data collection boundaries and deletion procedures for this user category.

Consumer impact (what this means for users)

This provision specifies that services are not directed to children under 13 and establishes that parental consent is required before personal information collection from this age group. Users under 13 whose information is collected without parental consent have a mechanism for data deletion upon Amazon's discovery of the violation.

How other platforms handle this

Samsung Medium

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 without parental consent. If we become aware that a child under 13 has provided us with personal information without parental consent, we will take steps to remo...

Walmart Medium

Our websites and mobile applications are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 without parental consent. If we learn that we have collected personal information from a child under 13 without parental consent, we will...

Zillow Medium

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete such info...

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▸ View Original Clause Language DOCUMENT RECORD
"
Amazon Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 without parental consent. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information as soon as possible.

— Excerpt from Amazon Marketplace's Amazon Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Amazon Privacy Notice
Entity
Amazon Marketplace
Document last updated
May 5, 2026
Tracking information
First tracked
April 27, 2026
Last verified
May 9, 2026
Record ID
CA-P-003244
Document ID
CA-D-00027
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
c3ec0243c0cce6b332e8df7d3c8e2518cd7d2e0078f5bc2fe353d6612b8a01f8
Analysis generated
April 27, 2026 10:46 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Amazon Marketplace
Document: Amazon Privacy Notice
Record ID: CA-P-003244
Captured: 2026-04-27 10:46:06 UTC
SHA-256: c3ec0243c0cce6b3…
URL: https://conductatlas.com/platform/amazon-marketplace/amazon-privacy-notice/childrens-privacy-and-coppa/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Amazon Marketplace's Children's Privacy and COPPA clause do?

This provision establishes Amazon's operational compliance framework with the Children's Online Privacy Protection Act (COPPA), which governs data collection practices for users under 13. The clause defines Amazon's data collection boundaries and deletion procedures for this user category.

How does this clause affect you?

This provision specifies that services are not directed to children under 13 and establishes that parental consent is required before personal information collection from this age group. Users under 13 whose information is collected without parental consent have a mechanism for data deletion upon Amazon's discovery of the violation.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.

Is ConductAtlas affiliated with Amazon Marketplace?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amazon Marketplace.