This analysis describes what Walmart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
COPPA violations carry FTC penalties of over $50,000 per violation, and with Walmart's scale of traffic, any inadvertent collection of children's data creates material regulatory risk — especially as regulators increasingly scrutinize children's data practices.
The notice states that Walmart collects purchase history, browsing and search activity, geolocation data, payment information, and inferences about consumer preferences, and authorizes sharing this data with advertising partners through Walmart Connect, which the policy acknowledges may constitute a sale or sharing of personal information under California law. Consumers in California and several other states have the right to opt out of the sale or sharing of their personal information, request deletion of their data, and access a copy of the data Walmart holds about them. You can exercise these rights by visiting https://www.walmart.com/account/privacy or by calling Walmart's privacy line at 1-800-925-6278.
How other platforms handle this
The Services are not directed to children who are under the age of 13. OpenSea does not knowingly collect personally identifiable information from children under the age of 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to remove such infor...
The Services are not directed to children under the age of 13. We comply with the Children's Online Privacy Protection Act (COPPA). If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you a...
You affirm that you are either more than 18 years of age, or an emancipated minor, or possess legal parental or guardian consent, and are fully able and competent to enter into the terms, conditions, obligations, affirmations, representations, and warranties set forth in these Terms of Use, and to a...
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"Our websites and mobile applications are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 without parental consent. If we learn that we have collected personal information from a child under 13 without parental consent, we will take steps to delete such information. Parents or guardians who believe we may have collected information from their child may contact us at privacy@walmart.com.— Excerpt from Walmart's Walmart Privacy Policy
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COPPA violations carry FTC penalties of over $50,000 per violation, and with Walmart's scale of traffic, any inadvertent collection of children's data creates material regulatory risk — especially as regulators increasingly scrutinize children's data practices.
ConductAtlas has identified this type of provision across 11 platforms. See the full comparison.
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