This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational basis for Amazon's use of collected data across advertising functions, including both first-party advertising delivered to users and third-party advertising services provided to external businesses. This authorization permits data processing across multiple business lines under a single stated purpose.
The terms authorize Amazon to use information collected during service use for behavioral advertising targeting and to infer user interests or preferences. Users operating under these terms accept that their information will be processed for advertising purposes both within Amazon's platform and shared with other businesses for their advertising services.
How other platforms handle this
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We and our third-party partners, including advertising partners, may use the information we collect from you, including information about your gameplay, preferences, and device, to provide you with targeted advertising both within and outside of our Services. We may share data with advertising partn...
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"We use the information we collect to deliver, improve, update, and enhance the services we provide to you. We use your information to serve you relevant advertising on and off Amazon. We also use information to improve our advertising services and provide them to other businesses.— Excerpt from Amazon Marketplace's Amazon Privacy Notice
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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The clause establishes the operational basis for Amazon's use of collected data across advertising functions, including both first-party advertising delivered to users and third-party advertising services provided to external businesses. This authorization permits data processing across multiple business lines under a single stated purpose.
The terms authorize Amazon to use information collected during service use for behavioral advertising targeting and to infer user interests or preferences. Users operating under these terms accept that their information will be processed for advertising purposes both within Amazon's platform and shared with other businesses for their advertising services.
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