This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Collection is automatic and does not require any affirmative act by the user, meaning data is gathered passively during ordinary use.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
View change record →Users have their interaction data collected and stored without needing to take any action to trigger that collection.
How other platforms handle this
We collect information about your use of the Services, such as the dates and times of access, browsing history, search, information about the links you click and about third-party applications...
you may refer a friend to Instacart or send an Instacart gift delivery or gift card to someone. In these cases, we collect the recipient's name, email, and delivery address, as applicable.
We, or vendors we engage, may automatically collect information about your use of our website or services through cookies and similar technologies. This may include navigational and network-related activity...
"We automatically collect and store certain types of information about your use of Amazon Services, including information about your interaction with products, content, and services available through Amazon Services.Excerpt from Amazon Marketplace's Amazon Privacy Notice
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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Collection is automatic and does not require any affirmative act by the user, meaning data is gathered passively during ordinary use.
Users have their interaction data collected and stored without needing to take any action to trigger that collection.
ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.
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