Amplitude's Privacy Notice was updated in an update detected on September 1, 2026, with the effective date changed from August 21, 2026 to August 31, 2026. The policy now discloses use of Pickrate to track website visits and conversions to identify which AI agents refer different types of web visitors, and adds a reference to PurelySearch LLC's privacy practices. These changes expand the disclosure of third-party tracking tools and vendor relationships used on Amplitude's website.
The updated Privacy Notice now explicitly discloses that Amplitude uses Pickrate to track website visits and conversions to identify which AI agents refer different types of web visitors. The policy also adds a reference to PurelySearch LLC's privacy practices. These changes clarify the tracking technologies and vendors involved in Amplitude's website analytics but do not materially alter user rights or consent requirements.
Added explicit disclosure of Pickrate use for tracking website visits and identifying AI agent referrals.
Added reference to PurelySearch LLC's privacy practices.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
The change is primarily a disclosure clarification and vendor reference update. Amplitude has added explicit language describing the use of Pickrate for AI agent referral tracking and added a reference to PurelySearch LLC. These are …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-004765.
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